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When we have the courage to walk into our own story and own it, we get to write the ending.

Brene’ Brown

Susan C. Freeman
Founder & CEO

Susan’s goal is to help women in business communicate effectively with the world -- and to help men communicate effectively with women in business!

Susan’s training draws on her experiences as a sales executive in the financial services industry, her business development and leadership training in the legal industry, and her graduate-level studies in Communication.

Susan’s passion for helping women succeed is long-standing. She co-founded “Women’s Business Connection” in Massachusetts and “Girl Power” with over 6,000 followers. She has also taught “Girls in Politics,” a program created to introduce girls to politics, policy, and the branches of government. Susan recently completed Cornell University’s “Institute for Women’s Entrepreneurship” program of studies. Her enthusiasm for the benefits of building meaningful relationships has made her a great connector and as such, she has over 15,000 followers on social media. As an ENFJ, she excels at building relationships and teaching others to do the same. She helps professionals communicate effectively in order to develop new business. She trains professionals to use client-centric insights to assess needs and identify solutions that meet strategic goals.

Susan has worked with some of the most prestigious law firms and financial services institutions in the world. Susan is the co-author of the book, “THE ULTIMATE WOMEN ASSOCIATES’ LAW FIRM MARKETING CHECKLIST.” She has been published in California Lawyers Association and “The Art & Science of Persuasion” for “Legal Business World.” Susan has been a podcast guest on many shows, including Scott Love’s “Partner Podcast,” Good2bSocial’s “Legal Marketing 2.0” and theEllevate Podcast.” Susan also published an article in Rainmaker VT, “Good Questions Are More Powerful Than Any Answers.”

Susan was graduated with honors from Hawaii Pacific University with a Master of Arts degree in Communication and she was graduated from Louisiana State University with a Bachelor of Arts degree in both Political Science and Journalism, with a minor in Marketing. She also studied Marketing at Northeastern University in Boston. Susan has lived in Louisiana, Switzerland, Italy, Massachusetts, Hawaii, and now, California. Throughout her sojourns, she has developed a large, interconnected circle. Susan lives in the Bay Area with her husband, Mike Futrell and their son, James.

Recent or Upcoming Engagements

  • National Association of Minority and Women-Owned Firms (NAMWOLF) (New Orleans, LA)

  • National Association of Women Lawyers (NAWL) (La Jolla, CA)

  • National Association of Legal Search Consultants (NALSC) (New York, NY)

  • International Lawyers Network (ILN) (San Francisco, CA; Newport, CA)

  • Legal Marketing Association (New Orleans, LA; Philadelphia, PA; Dearborn, MI; Sacramento, CA)

  • San Francisco Business Times Mentoring Monday (San Francisco, CA)

  • Women of the Vine and Spirits (WOTVS) (San Francisco, CA)

  • Women-Owned Law (WOL) (Philadelphia, PA)

  • ProVisors Women’s Affinity Group (Littler - San Francisco, CA)

  • Women in Wine: Fermenting Change in Oregon (Turner, OR)

  • Beam Suntory (Chicago, IL)

  • Milliman (Boston, MA)

  • Diversity Leadership Forum (formerly Women’s Leadership Forum) at Denton’s (Chicago, IL)

  • RSM (New York, NY)

  • UPWARD (San Francisco, CA)

  • The Women’s CLUB of Silicon Valley Mentor’s Circle (Palo Alto, CA)

  • Public Relations Society of America (PRSA) International Conference (San Diego, CA)

  • Public Relations Society of America (PRSA) Northern California (San Francisco, CA)

  • Public Relations Society of America (PRSA) Headquarters (New York, NY)

  • Joel Gott Wines (Napa, CA)

  • WOMEN LEGAL 2020 (San Diego, CA)

  • Adelsheim Winery (Portland, OR)

  • Corporate Career Courage Show with Chelsea Behrens

  • International Wireless Communications Expo (Las Vegas, NV)


Email: Susan@FreemanMeansBusiness.com