Who do you need to know?
We work with a number of very talented people. Let us know what your needs are and we can connect you!
We'd be happy to introduce you to our network of skilled professionals.
Peruse the list below and contact us to ask for an introduction!
Communication & Business Development Best Practices
Freeman Means Business will help you put your clients at the center of your every interaction. In a nutshell, client-centric communication and business development is about bringing client insight into strategic decision making by identifying new business opportunities that respond to both the client's needs and your strategic goals. We train you in communication best practices in the activity of pursuing strategic opportunities for yourself and/or a particular business or organization. Using communication theory as the basis for meaningful communication and strategic business development is quite powerful.
Jennifer Scalzi created Calibrate Legal after having countless conversations with law firm leaders about the obstacles they face in proving their contribution to their firm’s bottom line. I wanted to develop platforms and tools that would help those who have previously been labeled “non-lawyers” to redefine themselves as Revenue Enablers™. When their mindset changes, the trajectory of their firms will change as well.
Client Service & Benchmarking
Client Service is the number one most powerful business development strategy. According to BTI Consulting, "Behind every great rainmaker, mover and shaker, and leader are great relationships. Relationships are the power source, if not the very soul, of doing good business—the kind of business where clients smile and believe your value simply dwarfs your fee. People who "sell" don’t develop nearly as much business as people who develop relationships. New business flows to those individuals and companies who can move beyond a transaction to a relationship. People, especially executives, don’t want to work with the person with the best sales skills. They want to work with people who are emotionally invested in helping them and will pay significant premiums for this rare commodity."
Business Development Technology
Business Development technology is rising in popularity as law firms place an increasing emphasis in sales training and enablement. From CRM and pipeline management to e-learning and business intelligence, there are many tools that can help to boost a law firm's bottom line.
Public Relations experts utilize traditional and online marketing tools not to sell a product, but rather to enhance their visibility and influence upon the public, investors, employees, business affiliates, and the media.
Integrated Marketing Communications
Integrated Marketing Communications is a simple concept. It ensures that all forms of communicationsand messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony.
Corporate Social Responsibility
Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable — to itself, its stakeholders, and the public. By practicing corporate social responsibility, also called corporate citizenship, companies can be conscious of the kind of impact they are having on all aspects of society including economic, social, and environmental. To engage in CSR means that, in the normal course of business, a company is operating in ways that enhance society and the environment, instead of contributing negatively to it.
Crisis communication is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The term crisis should be reserved for serious events that require careful attention from management.
Social & Digital Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."
Market Research & Business Writing
Market research is essential to the development of all marketing strategies, requiring strong analytical, needs assessment, and problem-solving skills. Business writing is for people who deal with the company or firm, either internally or externally. Business writing to the internal audience—that is, to employees—are things like newsletters, in-house magazines, company-wide memos, email updates and intranet sites. External business writing is geared toward shareholders, analysts or the public. Examples of external business writing are annual reports and other financial statements, opinion pieces and policy statements. In a law firm setting much of the business writing is for lawyer listings and awards, such as Chambers USA.
Leadership & Delegation
Outsourcing, defined as asking another person outside of your law practice to help you achieve your goals, frees up your time so you can focus on your vision and growth when used in a strategic way. Outsourcing is easy but not simple and requires planning and preparation to achieve maximum, optimal results. Savvy law firm leaders who want to grow in a sustainable way understand that investing in automation and virtual help to leverage their time is the right smart move.
Law Firm Management
The success of an organization depends on its leaders. Yet, law firms are unique in that their leadership often rotates, creating breaks in continuity that can result in a lack of a strategic vision. And without a comprehensive vision, many law firms are left operating on an ad hoc basis, diminishing their abilities to grow and compete.
Jaffe’s experienced marketing and business strategists have years of experience in providing leadership management consulting to law firms to help them overcome the challenges of change. Through collaboration between your attorneys and our consultants, we jointly identify goals and plan out an executable roadmap to move you from where you are today to where you want to be. We also work to understand your law firm’s organizational structure and revenue programs to provide analysis on opportunities for improvement.