Who do you need to know?

We work with a number of very talented people. Let us know what your needs are and we can connect you!

We'd be happy to introduce you to our network of skilled professionals.
Peruse the list below and contact us to ask for an introduction!

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Communication & Business Development Best Practices

Freeman Means Business will help you put your clients at the center of your every interaction. In a nutshell, client-centric communication and business development is about bringing client insight into strategic decision making by identifying new business opportunities that respond to both the client's needs and your strategic goals. We train you in communication best practices in the activity of pursuing strategic opportunities for yourself, a particular businesses or organization. Using communication theory as the basis for meaningful communication and strategic business development is quite powerful. 

Freeman Means Business helps women in business communicate effectively with the world -- and helps men communicate with women in business!

The expectation that women should not display their own accomplishments brings us back to the matter of negotiating that is so important in the workplace.

Communication focuses on how people use messages to generate meanings within and across various contexts, cultures, channels, and media. The guidelines for successful communication are good planning, perception of the purpose, the receiver’s attitude, employment of the correct level of language and body language contribute to effective verbal and nonverbal communication. Communication theory and psychographics (why we do what we do) are at the core of all human interactions and are the foundations for successful business development and client service.

Specialties: Interpersonal Communication; Industry Language; Principled Negotiation; Public Address; and especially, Gender-based Communication; Binary Language.

Recruiting

Jennifer Scalzi created Calibrate Legal after having countless conversations with law firm leaders about the obstacles they face in proving their contribution to their firm’s bottom line. I wanted to develop platforms and tools that would help those who have previously been labeled “non-lawyers” to redefine themselves as Revenue Enablers™.  When their mindset changes, the trajectory of their firms will change as well.

Jennifer is the Founder and CEO of Calibrate Legal and its subsidiary, J. Johnson Executive Search (JJES). Jennifer has spent the last 17 years inside of, and as a consultant to, law firms. As Calibrate Legal’s CEO, she utilizes that industry insight to develop modern services that prepare today’s law firms for tomorrow’s legal marketplace. Sophisticated talent plays a large role in that strategy, and Jennifer specializes in helping her clients find the best path forward when seeking to hire impact players in marketing, business development and communications roles.

In the past decade of providing placement and strategy services to law firms, she has achieved prominence as a business partner who truly understands the landscape of the current and future legal industry. Her insider knowledge — gained from six years in professional development and lawyer recruitment at a prominent Am Law 100 firm and as a leader in the Legal Marketing Association (LMA) — gives her a competitive advantage that saves her clients time and energy. She looks to her vast network of leaders from industries spanning professional and financial services, university educators, and key stakeholders in Fortune 100 companies to inform her perspective of the business world at large.

Jennifer’s expertise is international in scope and she has successfully placed candidates on three continents. She runs global searches for her clients and regularly travels throughout the country, and on occasion overseas, for the sole purpose of assessing candidates.

Specialties: Executive search; leadership council; and marketing operations.

Client Service & Benchmarking

Client Service is the number one most powerful business development strategy. According to BTI Consulting, "Behind every great rainmaker, mover and shaker, and leader are great relationships. Relationships are the power source, if not the very soul, of doing good business—the kind of business where clients smile and believe your value simply dwarfs your fee. People who "sell" don’t develop nearly as much business as people who develop relationships. New business flows to those individuals and companies who can move beyond a transaction to a relationship. People, especially executives, don’t want to work with the person with the best sales skills. They want to work with people who are emotionally invested in helping them and will pay significant premiums for this rare commodity."

Jennifer is a Principal at BTI Consulting Group, a research consultancy helping law firms and professional services organizations build bigger and longer-lasting relationships with their clients.

BTI conducts more independent research on how clients acquire, manage, and evaluate their professional services providers than virtually anyone. Jennifer draws on this research and her 15 years of experience to develop high-impact client feedback programs, train professionals in client service excellence, and deliver strategic consulting to organizations looking to improve performance and develop more business.

In addition, Jennifer is a frequent presenter and author on market trends, how to identify and create opportunities in the market, and tactics to implement organizational best practices in client relationship development.

Business Development Technology

Business Development technology is rising in popularity as law firms place an increasing emphasis in sales training and enablement. From CRM and pipeline management to e-learning and business intelligence, there are many tools that can help to boost a law firm's bottom line.

Olivia Watson is the Senior Marketing Manager at Ackert, a software company that provides business development tools and coaching to law firms. Olivia oversees the company's marketing strategy and contributes significantly to business development and strategic planning.

She helps law firms reach their business development goals through simple, practical technology. Ackert's solutions include:

Practice Boomers, a business development e-learning program and two-time winner of the Legal Marketing Association’s “Your Honor Award.”

Practice Pipeline, the leading pipeline management software platform with the highest lawyer utilization rate in the industry.

Practice Viewer, a business intelligence dashboard that helps marketers easily track key metrics in one simple, customizable dashboard.

Olivia has written and co-authored standout industry reports including the annual State of CRM at Law Firms white papers. Her written work featured/quoted by various publications including Strategies Magazine, JD Supra, PM Magazine, and the American Bar Association.

Contact Olivia at olivia@ackertinc.com or connect with her on LinkedIn if you have questions about business development at your firm.

Public Relations

Public Relations experts utilize traditional and online marketing tools not to sell a product, but rather to enhance their visibility and influence upon the public, investors, employees, business affiliates, and the media. 

President, Trend Spotter & Strategist at Elizabeth Lampert PR. For over 15 years, regional, national and global law firms have drawn from Elizabeth's focused and intelligent strategic plans to accomplish their public relations objective.

Elizabeth has lent her public relations and legal marketing acumen to some of the country’s most profitable law firms and their business clients in a variety of practice areas, helping each to expand their client base and increase their public profiles in target markets. Her extensive network of media contacts provide practitioners with opportunities for quotes, expert commentary and by-lines. Named one of the most 15 most “Highly Valued PR Assets” by PR News, her clients have gained entree to some of the foremost legal, trade, and mainstream news outlets. Because of Elizabeth's efforts, many have appeared as legal experts on local, regional and national television and radio spots, including CNN and National Public Radio.

Specialties: Companies, law firms and individuals looking to highlight their expertise and advance the awareness of their accomplishments.

Integrated Marketing Communications

Integrated Marketing Communications is a simple concept. It ensures that all forms of communicationsand messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony.

As President and Chief Strategist of KLA Marketing Associates, Kimberly Rice and her team provide strategic business development advisory and marketing services to forward-thinking professional services firms and professionals seeking to attract desirable clients, increase revenue and chart an overall more fulfilling professional experience.

Nationally recognized as one of the top award-winning leaders in the legal marketing space, Kimberly brings more than 25 years of direct experience as a professional services marketer, master strategy coach, and tenacious entrepreneur to bear on behalf of her clients.

Kimberly is author of Rainmaker Roadmap: A Step-by-Step Guide to Building a Prosperous Business (available on Amazon) and host of Secret Sauce Marketing Tastings podcast on which she and her guests discuss business growth strategies and the wisdom of working on your business as well as in your business.

Moreover, as a much-requested service specially designed for professional women, Kimberly founded Women Rainmaker Forum, a safe space for professional and business development education and to access much-needed resources to develop a prosperous and rewarding professional journey. Facilitated in a mastermind format, participants gather on a regular basis, discuss pressing career/business challenges and leave empowered with concrete solutions and new ways of thinking.

Speaking to professional groups and associations across the country, Kimberly presents on a wide array of professional services business growth topics. She also serves as Editor-in-Chief for ALM’s Marketing the Law Firm, a monthly newsletter for AmLaw 100 and 200 CMOs and marketing partners.

Corporate Social Responsibility

Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable — to itself, its stakeholders, and the public. By practicing corporate social responsibility, also called corporate citizenship, companies can be conscious of the kind of impact they are having on all aspects of society including economic, social, and environmental. To engage in CSR means that, in the normal course of business, a company is operating in ways that enhance society and the environment, instead of contributing negatively to it.

Pamela Cone is the CEO of Amity Advisory. Pamela Cone founded Amity Advisory when she saw the growing interest by clients in the CSR and Sustainability efforts of their outside professional service providers. Over the last 10-15 years, clients have driven change in their outside service providers by insisting on greater diversity in their service teams. More recently, clients are turning their attention to their vendors’ complete, holistic social responsibility and sustainability programs. Clients – especially those who are working with their supply chain vendors to help meet the Paris Climate Agreement standards, or to help achieve the United Nations Sustainable Development Goals – are now including their professional service providers (law firms, accounting and auditing firms, recruiting firms, consulting firms, etc.) in their CSR & Sustainability initiatives and supply chain assessments/evaluations. Firms can wait to receive such a questionnaire / assessment from their clients, OR, they can (and should) be proactive and engage with their clients to help achieve these greater goals. Right now, doing so is a differentiator and an opportunity to strengthen and deepen client relationships. Shortly – however – it will simply be the table stakes.

Corporate Social Responsibility has become increasingly important to companies over the last several years. Whether it's by empowering women, helping the environment, or trying to end poverty, more and more companies are incorporating social responsibility into their overall business strategy. The social issues may be local, national, or global, but a concern for the health and wellness of others that do not involve sales can be seen as commendable. There are many reasons why a company might engage in social responsibility including the following:

1) Improving the firm's or company's brand

2) Engaging clients and customers

3) Retaining top talent

4) Helping firms and companies differentiate themselves

5) Growing the bottom line

Crisis Communications

Crisis communication is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The term crisis should be reserved for serious events that require careful attention from management.

Corporate and law firm leaders call on Gina for high-stakes crisis planning, and incident response support including high profile litigation media relations.

Gina is motivated by results and helping clients to manage their reputation, retain clients and grow their businesses through branding, integrated marketing, public relations, interactive communications, strategic consulting and serving as a chief marketing officer (CMO).

As an attorney, Gina has a passion for legal marketing and all facets of professional service / B2B marketing. Gina works within a myriad of businesses which currently include: law firms, accounting firms, municipalities and government organizations, educational institutions, membership organizations, behavioral health care services, nonprofits organizations, educational institutions and pharmaceutical/biotech companies.

Gina founded Furia Rubel Communications in 2002. They provide strategic and integrated marketing and public relations services and have been named the #1 Legal Marketing Agency in their region by The Legal Intelligencer and The National Law Journal has designated the agency "Best of" in the categories of Legal Marketing, Legal Public Relations, Crisis Communications, Law Firm Websites and Social Media. The agency is consistently listed among the top marketing agencies by the Philadelphia Business Journal.

Gina is a professional speaker and author and presents to law firms, universities, legal professionals, corporations, publishers, journalists and professional associations regarding integrated marketing, social media, strategic planning, crisis communications, media training, crisis planning and reputation management.

Specialties: Crisis Planning & Management; Strategic Planning; Legal Marketing & Public Relations; Law Practice Management; Marketing; Public Relations; Media Relations, Training, and Publicity; High Profile Trial Media Management; and Social Media

Social & Digital Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

Nancy Myrland of Myrland Marketing is a Marketing and Business Development Plan Consultant, and a Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn, Twitter, and Facebook for Business trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead law firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasts, video marketing, and livestreaming.

Specialities: Social Media Strategy, Coaching, Consulting & Speaking; Content Marketing Audits & Strategy; LinkedIn, Twitter & Facebook Training for Lawyers & Legal Marketers; Social Media Strategy for High Stakes, High Profile Matters; Individual, Team & Firm Marketing Plans; and Podcasting & Live Video

Market Research & Business Writing

Market research is essential to the development of all marketing strategies, requiring strong analytical, needs assessment, and problem-solving skills. Business writing is for people who deal with the company or firm, either internally or externally. Business writing to the internal audience—that is, to employees—are things like newsletters, in-house magazines, company-wide memos, email updates and intranet sites. External business writing is geared toward shareholders, analysts or the public. Examples of external business writing are annual reports and other financial statements, opinion pieces and policy statements. In a law firm setting much of the business writing is for lawyer listings and awards, such as Chambers USA.

Linda Hazelton of Hazelton Marketing & Management is a Consultant, Fractional CMO, and Chambers submissions manager. Significant experience as a marketing and management consultant to individuals and firms as large as 1,000 attorneys. More than 10 years of experience as the lead marketer of large AmLaw 100 and 200 firms. 10+ years experience as the lead administrator of small and mid-sized firms.

Throughout her career, Linda has focused on helping attorneys and firms develop more profitable business and improve their productivity. Increasingly, firms are turning to her to manage and maximize their Chambers and other research directory submissions because of her extensive experience in the industry, her writing and organization skills, and her past successes in helping firms elevate their rankings.

Leadership & Delegation

Outsourcing, defined as asking another person outside of your law practice to help you achieve your goals, frees up your time so you can focus on your vision and growth when used in a strategic way.   Outsourcing is easy but not simple and requires planning and preparation to achieve maximum, optimal results. Savvy law firm leaders who want to grow in a sustainable way understand that investing in automation and virtual help to leverage their time is the right smart move. 

Ms. Lynch Eisenberg helps law firms to increase their efficiency, sustainability and law firm growth through strategic outsourcing planning and delegation training.

An award-winning entrepreneur, Dina Lynch Eisenberg is a lawyer and Ombudsman turned Outsourcing Strategist and CEO of OutsourceEasier.com, legal training institute for solo and small firm lawyers.

With a decade of online outsourcing expertise, she loves to teach how to streamline workload, reduce expenses and navigate online platforms like Upwork. She leverages her legal and conflict management background to teach lawyers who want to grow their business bigger and better how to use their natural EQ so they can attract the right people as clients and team and effectively delegate without wasting time, money or feeling bad

A sought-after thought leader, Ms. Lynch Eisenberg is a frequent guest on popular podcasts such as the ABA Brown Bag podcast, Leaders Love Company and The Resilient Lawyer. Her innovative work and business model were featured in Entrepreneur and Inc.

Ms. Lynch Eisenberg is an author and professional speaker who presents to law firms, legal incubators and at legal conferences on a regional and national basis on the topics of leadership, automation and emotional intelligence.

Specialties: Outsourcing Strategic Planning, Law Practice Audit, VIP Intensive, Delegation Coaching, Mindset Coaching, Passive Revenue Strategy

Law Firm Management

The success of an organization depends on its leaders. Yet, law firms are unique in that their leadership often rotates, creating breaks in continuity that can result in a lack of a strategic vision. And without a comprehensive vision, many law firms are left operating on an ad hoc basis, diminishing their abilities to grow and compete.

Jaffe’s experienced marketing and business strategists have years of experience in providing leadership management consulting to law firms to help them overcome the challenges of change. Through collaboration between your attorneys and our consultants, we jointly identify goals and plan out an executable roadmap to move you from where you are today to where you want to be. We also work to understand your law firm’s organizational structure and revenue programs to provide analysis on opportunities for improvement.

As CEO, Vivian and the other highly skilled marketing, PR, and business strategists at Jaffe have years of experience in providing leadership management consulting to law firms to help them overcome the challenges of change. Through collaboration between your attorneys and our consultants, we jointly identify goals and plan out an executable roadmap to move you from where you are today to where you want to be. We also work to understand your law firm’s organizational structure and revenue programs to provide analysis on opportunities for improvement.

Specialties: Identify short- and long-term business goals; Assess the effectiveness of your firm’s current policies and practices; Collaborate to develop a custom strategic vision for your firm; and Provide onsite management training to foster effective leadership.