Susan Freeman

Stevie® Award-winning CEO & Founder | PhD Scholar | Antiracist | Keynote Speaker | Podcast Host | Leader in the Fight for Equity | Connector | Mentor | Proud US Navy wife | Prouder US Navy mom

Susan Freeman is a leader in the fight to help women in business communicate effectively with the world -- and to help men communicate effectively with women in business. It’s time our voices are heard! It’s time we change the operating systems to pave the way for women and other minorities. In her work with clients and as a public speaker, Susan draws on her experiences as a sales executive in the financial services industry, a business developer and leader in the legal industry, and her graduate-level studies in Communication.

Susan is the CEO and Founder of “Freeman Means Business, LLC” andConscious Inclusion Company, LLC.Her mission (and passion) is to help people achieve workplace equity in professional environments. Susan’s history and passion for helping women succeed drives her and the businesses she has created. She fights for women and other minorities to get a seat at the table and to be heard and respected when they do! Her enthusiasm for the benefits of building meaningful relationships is long-standing and authentic. She leverages her vast communication, executive sales, and business development expertise to teach communication skills necessary to successfully navigate business and to help them appreciate how effective communications skills can propel them forward. Susan is a masterful orator and trainer who enhances communication skills and improves the performance and culture of organizations. Susan has worked with some of the most prestigious law firms and financial services institutions in the world. Her focus was Integrated Marketing Communications, Business Development, Client Service, and DEI.

Susan is based in Southern California, with offices in the Central Valley and Honolulu, Hawaii.

Susan can be reached at Susan@FreemanMeansBusiness.com


Natalie Borneo

SME | Trainer in Leadership and Professional Development | Podcast Host

Natalie Borneo is a Charismatic Values-Based Leader who is passionate about leading mission-based organizations to better serve their client base with maximum impact. With over 30 years of leading change in Corporate America, she has negotiated and designed products and processes for clients developed and trained new hires, implemented learning plans, and delivered training workshops for client service professionals.

Natalie understands the pros and cons of leadership styles, the importance of trust-based collaboration, and the effect of social styles on communication. As a certified John Maxwell Leadership Trainer Natalie has a strong reputation for leading diverse teams of professionals to collaborative success. She believes in the power of mentoring, coaching, and relationship building at all levels of a professional career and enjoys leading others through transformational change.

Natalie has a Certificate in Leading Change Management from Cornell University and is a graduate of the Institute for Nonprofit Practice's Core Certificate Program which brings diverse nonprofit leaders together to enhance their social impact skills for lasting organizational change. Natalie is a frequent keynote speaker, moderator, panelist, and workshop facilitator.

As the Senior Director of Program Operations at Dress for Success Worldwide, Natalie leads the strategy and development of operations for signature Dress for Success programs, ensuring alignment with the Dress for Success mission and goals as well as evolving public health guidelines. This role also includes recommending best practices to streamline performance, monitoring program performance to identify improvements, developing policies and procedures for greater impact, as well as interfacing with and cultivating new partnerships to ensure successful outcomes.

Natalie is Freeman Means Business’ Podcast Host

Natalie is based in New York, NY.

Natalie can be reached at Natalie@FreemanMeansBusiness.com


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Cheryl Aufdemberge

Social Media Manager | Marketing Tech Consultant | Virtual Events Admin | Project Manager | People Connector

Cheryl is passionate about helping others grow their online presence. She is the founder of Big Red Tech Works, a digital marketing company that provides services to the legal community and small businesses. Cheryl has more than 15 years of experience in the digital marketing field where she utilizes her passion for social media. 

As Social Media Manager, Cheryl is responsible for many important tasks such as:

  • Using social media marketing tools to create and maintain the company’s brand

  • Working with marketing professionals to develop social media marketing campaigns

  • Interacting with customers and other stakeholders via the company’s social media accounts

  • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements

  • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities

  • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs

Cheryl is a citizen of the Cherokee Nation and is based in the Kansas City, MO Metropolitan area.

Cheryl can be reached at Cheryl@FreemanMeansBusiness.com