Strategic Communications & Stakeholder Engagement
We design and deliver tailored communication strategies that win trust, align stakeholders, and move people to act—across departments, communities, and cultures. You get clear messaging, a mapped stakeholder plan, and facilitation that turns consensus into momentum.
Storytelling & Narrative Development
Award-winning keynote speaker and podcast host Susan Freeman turns complex ideas into clear, memorable stories that shift hearts and minds—and equips your team to do the same. From executive talking points to pitch decks, we craft narratives people remember and repeat.
Digital Communications & Analytics
We use data to drive outreach that lands. By pairing sentiment analysis with inclusive content and targeted distribution, we test, learn, and optimize in real time—so your messages reach the right audiences, spark engagement, and build lasting reputation.
Step Into Your Power
Stories have the transformative power to allow us to see the world in a different way than we would if we just encountered it on our own. Stories are an entry point to understanding a different experience of the world. Presenting a different perspective of the world is important when it comes to connecting. It gives us an opportunity to learn from another person’s experience, and it can shape, strengthen, or challenge our opinions and values. When a story catches our attention and engages us, we are more likely to absorb the message and meaning within it than if the same message were presented simply in facts and figures. When someone tells their own personal story, we catch a glimpse of a view of the world that may be slightly or radically different from our own. When we see the world as they see it or walk in their shoes, the experience can inspire empathy.
Women’s Wellness
How do you most love being supported? Which people and experiences in your early life had the greatest impact on you? What tools do you use to become self-aware? What are your most deeply held values? What motivates you intrinsically? These are just some of the questions we will ask one another at the wellness retreat. We consider the 15 things you no longer need to do and how to get your power back in only 30 days. We enjoy painting workshops, yoga, healthy but tasty food, breathing exercises, meaningful networking, introspective table work, and even full-body massages!!
Women’s Words
Book One: OWN YOUR STORY: Empower, Connect, Create Change. The first edition was a huge hit — a bestseller, in fact! We hope to publish the second edition in 2027. We amplify the voices of women in many ways — this is yet another. Stories have a transformative power to allow us to see the world differently and connect through empathy. That is true both for spoken words and through written words. We all know the magic of the #EmpoweredWomen events. Think about the impact we can have by amplifying women’s voices as published authors, sharing stories with an even broader audience! We are a community that supports each other.
Women’s Wisdom
• Communicating with Emotional Intelligence: Developing self-awareness and empathy to connect authentically, manage emotions effectively, and foster positive workplace relationships.
• Sometimes the Questions Are More Powerful Than the Answers: Using open-ended, thoughtful questions to encourage dialogue, demonstrate interest, and deepen understanding in professional interactions.
• Speaking Confidently in Public: Practicing clarity, controlling nervousness, and engaging your audience through purposeful body language and well-structured messaging.
• Power of Inclusive Communication: Promoting diversity and equity by using language and behaviors that respect and value all individuals, enhancing team cohesion and innovation.
• Understanding What Feminism Really Is: Gaining insight into the principles advocating for gender equality to inform respectful and equitable communication practices.
• Speak Up, Speak Out, Break the Silence: Encouraging assertiveness to address challenges, share ideas, and foster an inclusive culture where all voices are heard.
• Looking Through a Different Lens: Cultivating openness by considering diverse viewpoints, which leads to better problem-solving and collaborative decision-making.
• Language of Inclusive Leadership: Employing communication that empowers, validates diverse identities, and creates a culture of trust and psychological safety.
• Recognizing Gender Bias in Communication: Identifying and mitigating subtle language and behaviors that perpetuate stereotypes, ensuring fairness and respect.
• The Art and Science of Persuasion: Mastering techniques such as storytelling, evidence presentation, and emotional appeal to influence and motivate your audience effectively.
• Embracing Your Story: Leveraging your unique experiences to build authenticity and credibility in your professional narrative.
• Beating Bias in Professionalism: Challenging traditional norms and assumptions that may marginalize different identities or expressions in the workplace.
• How to Train Your Dragon: Managing Anxiety: Applying strategies like mindfulness, preparation, and cognitive reframing to reduce anxiety and enhance communication performance.
• Idea to Impact: Winning Strategies for Successful Grant Writing: Crafting clear, compelling proposals by articulating needs, goals, and outcomes aligned with funders’ priorities.
The Force: a podcast just for women in public service…
For years and years (before everyone had a podcast), I had a very successful global podcast on 12 different channels, at one point, a top hit on iHeart Radio. I have interviewed more than 500 professional women from the US and some in the UK. After Conscious Inclusion Company folded because of this great wave of sexism and white supremacy in November 2024, I also stopped recording my “Wonder Women in Business” podcast.
#EmpoweredWomenSpeak
#EmpoweredWomen2025 in New Orleans, LA
#EmpoweredWomen2024 in San Diego, CA
#EmpoweredWomen2023 in Philadelphia, PA
#EmpoweredWomen2022 in Chicago, IL
#EmpoweredWomen2019 in San Francisco, CA
““There is no community like a community of women, inspiring each other to push forward and creating a sense of belonging and connection. By sharing our authentic stories we give others space to be vulnerable as well. What a way to create a powerful connection by saying, ‘I see you. I hear you. I’m with you.’””
“To invest in others is to invest in oneself and that is exactly what attendees, speakers, sponsors and the conference organizers did at #EmpoweredWomen2019. We committed to ourselves and each other in a way that has never been done at a conference in which I’ve participated. Everyone benefited. I’m looking forward to #EmpoweredWomen2020 with the same energy as we continue to listen to, learn from, advise, mentor, sponsor, refer or hire one another. ”
“There are countless events and conferences that vie for attention, but making an investment in the EmpoweredWomen2019 conference was one of the best I had made in recent years. The caliber of female speakers was unparalleled and the tangible takeaways we all received have been put into practice daily. The conference was more than simply listening and learning - it was a day filled will learning how to support one another more constructively and committing ourselves to the betterment of the women around us. ”
“The entire EWE experience was a joy! Susan Freeman truly lives her mission of empowering women to empower women. Each speaker spoke with such candor and passion, it created a tangible sense of camaraderie throughout the room. I was on a high for days. ”
Email: Susan@FreemanMeansBusiness.com
We take the collection of your personal information seriously and will protect privacy. We will safeguard any information we collect.