Biography

I’m Susan C. Freeman—an entrepreneur, strategic communications leader, educator, author, and doctoral scholar based in Walnut Creek, California. Since beginning my career in 1995, I’ve worked across financial services, technology, law, energy, healthcare, education, government, and nonprofit settings. I help organizations explain complex ideas, build stronger client and stakeholder relationships, develop leaders, and turn strategy into practical action.

I founded Freeman Means Business in 2010 to help professionals and organizations use storytelling, communication, and leadership to strengthen connection, visibility, influence, and growth. Through FMB, I design and deliver keynotes, workshops, corporate training, executive education, coaching, and strategic advisory support. I’ve educated more than 5,000 professionals and produced professional learning events for corporations and law firms with annual attendance exceeding 200.

My career includes technology sales leadership at State Street and business development and communications roles with financial, energy, technology, and legal organizations. At Munger, Tolles & Olson, I created Munger U, an in-house attorney-development program focused on client service, relationship building, and practice growth. I also led a 285-page, multimillion-dollar government healthcare proposal, bringing a complex service model, staffing, compliance, technology, and multiyear pricing into one coherent response.

I’m the author of Own Your Story: Empower. Connect. Create Change. and The Ultimate Women Associates’ Law Firm Marketing Checklist. I also founded THINK., a fact-based media-literacy initiative that reached approximately 190,000 people over 2.5 years. I’m a doctoral scholar in Management of Complex Systems at the University of California, researching how employee experience, organizational conditions, institutional trust, and service quality connect to student success. I’m also a graduate of Emerge California’s Class of 2026, where I completed statewide training in coalition building, public narrative, campaign strategy, and civic engagement.

Whether I’m shaping a message, building a learning program, or helping a client move a complex proposal forward, I bring an educator’s ability to make ideas useful, a strategist’s focus on audience and outcomes, and an entrepreneur’s willingness to build from ambiguity.

You can reach me at Susan@FreemanMeansBusiness.com.