Vivian Santora
President & CEO of PowerPlay NYC, Inc.
Vivian Santora is President & CEO at PowerPlay NYC, Inc. PowerPlay NYC advances the lives of girls through sports, helping them grow physically, emotionally and academically stronger. We build girls' confidence and resiliency by creating safe spaces where girls learn from one another and from strong female role models.
As President/CEO I direct all aspects the organization which has an annual budget of $2.4 million, 6 FTEs, 35 PTEs, 200+ volunteers, and 1800 participants. Accountable for strategic planning, human resources, finance management, fundraising, and policy making (in partnership with Board of Directors).
Prior to joining PowerPlay NYC, Vivian worked extensively in fundraising, politics, and government affairs in New York, Boston, and Washington, DC. She worked on President Clinton's 1996 re-election campaign, Hillary Clinton's 2000 Senate race, re-election campaign and leadership PAC, government affairs for Cablevision, for the Girl Scouts of the USA and Women's World Banking. In 2005, she started her own consulting company, providing strategic advice in fundraising, event management, and government affairs for public and private sector clients. Vivian graduated from American University in 1997 with a Master's in Public Administration and a focus in public policy. In addition to earning an MPA, Vivian also holds a bachelor's in both English and Women's Studies from The University at Buffalo.
Mom Lead by Example…
My mother (pictured below) who is now 87, used to play basketball in college when girls were only allowed to play half-court for fear that they may over exert themselves! Can you imagine? She was my first teacher and my first cheerleader. Growing up, I was both - a basketball player and a cheerleader. I also played soccer, field hockey, and loved to dance. Admittedly, I was no 'star athlete' (definitely didn't earn a scholarship) but I felt strong, learned from my teammates and felt empowered. I ran for student council positions and wasn't afraid to speak my mind. All of this helped shape who I am today and why I chose to focus my energy on supporting women and girls.
Vivian Santora
PowerPlay Annual Gala, May 2019
More from Vivian:
Sports Business Journal Awards - PowerPlay Received the Celebration of Service Award - May 2019
STARS CGI 5th Annual Leadership Summit April 2019
Password: power
Contact Vivian:
Vivian M. Santora
President & CEO
44 Court St., Suite #815
Brooklyn, NY 11201
facebook | twitter | instagram
@vsantora73 - personal instagram
@PowerPlayNYC - Instagram, Facebook, Twitter
@Awe_NYC - my passion project that I co-founded “Awesome Women Entrepreneurs”
