Wonder Woman in Business, Rae Ritter

Susan Freeman

May 13, 2020

Blogs, Legal Marketing, MarTech

Rae Ritter is the Director of Client Service and Marketing at LISI, a boutique digital marketing agency that primarily serves law firms and lawyers. Rae provides digital marketing strategy and guidance and manages all aspects of the website design and development process from start to finish. With elevated client service as a core principle, she ensures that the websites are fully optimized and draws on more than 15 years of experience in the legal marketing industry.

Previously, Rae was the Senior Marketing Technology Manager at Ballard Spahr LLP, a national firm with 15 offices and more than 500 attorneys. During her tenure, she successfully led a new website build and the complete rebranding of all marketing collateral. Additionally, she was responsible for the firm’s external website, blogs, client relationship management (CRM) database, email marketing, and social media strategy. Prior to Ballard Spahr, Rae was Marketing Technology Project Manager at Dechert LLP, an international firm with nearly 1,000 attorneys. She managed the firm’s CRM database and spent a year seconded to the firm’s European offices deploying the CRM solution using techniques that were tailored to the cultures and languages of those offices.

Rae has been an active member of Delaware Valley Law Firm Marketing Group and Legal Marketing Association for many years. Currently, she serves as the Communications Co-Chair for the Metropolitan Philadelphia Chapter of the Legal Marketing Association. Rae is a frequent speaker in these groups, plus the Philadelphia Bar Association and the Association of Legal Administrators. She presents training and educational sessions for lawyers and legal marketers on the following topics:

• LinkedIn Training for Lawyers and Marketers, both in group and one-on-one formats
• Project Management Essentials
• Social Media Check-up – What’s Missing From Your Law Firm Social Media Strategy?
• Other topics on website best practices on the LISI blog