Wonder Woman in Business, Jennifer Bankston

Susan Freeman

October 27, 2019

Podcasts, Legal Marketing

_DSC4490 office 5.jpg — Jennifer Bankston

President of Bankston Marketing Solutions

Jennifer S. Bankston has spent her career ACTIVATING IDEAS and elevating brands. With years of in-house experience at law firms, tech companies and start-ups, she has an innate ability for storytelling blended with a technology-driven, pragmatic approach for delivery. On the technology front, she has conceptualized, developed and implemented applications and products for a multitude of business solutions.

Jennifer has served as Chief Marketing and Business Development Officer for three law firms, including an AmLaw 200 firm, where she led the building of creative and sophisticated service offerings for its clients. At Labaton Sucharow, Jennifer was a member of the leadership team that transformed an unknown law firm into a leading litigation boutique for global institutional investors and business clients in a highly competitive marketplace.

Today, Jennifer partners with law firms and companies to provide marketing and business development strategies paired with technology solutions. She utilizes her storytelling mastery to activate ideas at all levels of the organization - from the executive level to sales teams, partners and marketers. Jennifer's vast exposure to global business and culture propagates an exciting, thoughtful, and intelligent perspective to client work.