Michelle Wheeler_Headshot.jpg — Michelle Wheeler

Junior Partner, PSM Marketing

Michelle R. Wheeler is a Junior Partner, Marketing Strategist, and Website Developer at PSM Marketing. She is a staunch believer that “everyone deserves kickass marketing,” which is why Michelle absolutely loves helping clients (large and small) achieve marketing success. She helps drive opportunity and growth for all her clients, regardless of their industry. In joining PSM’s leadership as a Junior Partner in 2019, Michelle is excited to bring her expertise helping Minnesota contractors, non-profits, and small businesses to PSM’s existing legal and financial services clients. Over the years, Michelle’s role at PSM has evolved immensely. As Terrie Wheeler’s youngest daughter, Michelle has been helping out at PSM ever since she was old enough to staple proposals and stuff envelopes.

In college, Michelle found a passion for web design and digital marketing, which ultimately came to shape the course of her career. Prior to joining the leadership team at PSM, Michelle launched her own marketing agency called Spectrum Design and Marketing. For five years, Michelle built her own client base, established a strong reputation, and learned valuable marketing strategies to help small businesses and organizations grow.

In 2017, the Minnesota Association of Government Communications awarded Michelle the Silver Award in Website Design. One of Michelle’s greatest goals is to help make marketing accessible. No business should ever fail because it didn’t have sufficient marketing. More than anything, marketing is a mindset. Michelle loves talking with clients and helping them discover what it will take for their business or organization to truly flourish.

Michelle has always been extremely active in her community and has a passion for politics and political activism. She is a fierce advocate for LGBTQ+ rights and has worked with several community health and advocacy organizations over the years. She holds a B.A. in English and Women’s and Gender Studies from St. Olaf College. Michelle lives in St. Paul with her wife, Lauren, and their two rescue dogs, Margot and Nova. When she’s not working, Michelle enjoys making pottery, wood-working, gardening, brewing beer, fantasy/sci-fi novels, movies, video games, and home improvement projects.

“I’m thrilled to welcome Michelle as a Junior Partner at PSM! Michelle brings a wealth of digital knowledge to our business and a fresh approach to our leadership team. We are fortunate to have such a hard-working, creative and mature young professional as a part of our growing business!”
- Kristy L. Gusick | PSM Partner