Authenticity in the Workplace: Really?

Deborah McMurray is the founder, CEO and Strategy Architect of Content Pilot. Her vision has always been to elevate professional services organizations through smarter strategies, dazzling execution and a service ethic that starts with passion and ends with love and care. In this podcast we discuss authenticity in the workplace. We also address topics like being grateful for what we have, what past generations had to deal with that we don’t, and what we are most grateful for.

We touch on some harder hitting issues like the fact that men still run the world and whether it matters that men hold the majority of leadership positions. We talk about whether having more women in power would lift women everywhere in every way. more women in power. Lastly, we address what would be different, if anything, if there were more women in leadership positions.

What Makes Deborah Unique

As a former head of two large law firm marketing departments, she brings a leader’s in-house perspective to every engagement with a professional services firm. Having conducted many hundreds of client interviews, she also brings the client’s voice to every assignment.

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Wonder Woman

Deborah McMurray,

CEO of Content Pilot

Our approach is strategy-first in everything we do. Our clients’ strategic vision and goals reign supreme, and we are both the standard-bearers and protectors of them. With your strategy as our foundation, we design for your firm five years from now – pushing you to see greater possibilities than you might imagine today.

I have co-authored several books published by the American Bar Association Law Practice Management Division, with the latest being, “The Lawyer’s Guide to Marketing on the Internet, 4th edition.” I also wrote the 2nd and 3rd editions with co-author Greg Siskind.

—Deborah McMurray

Deborah From Her Own Point of View:

Projects she Loves

Anything with strategy. Unearthing positioning strategy is a special talent and I am known for it. Working with our creative director and project managers on smart and beautiful design for websites and brands, crafting a new and elevating content strategy, and writing copy with heart that hits the intellectual and emotional mark – I love all of this.

I am literally thrilled when we work with major law firms on their new proposal systems and experience management projects. Again starting with strategy, we climb into their processes, understand their teams and their technologies and find ways to streamline, make them better, more productive and efficient.

What Makes her Proud

I am proud of three decades of service to the legal marketing community, having held many local and national roles in the Legal Marketing Association. I was inducted into the LMA Hall of Fame in 2008 and the College of Law Practice Management as a Fellow in 2007. I was delighted to be on the inaugural list of National Law Journal’s “2013 Top 50 Legal Business Trailblazers & Pioneers” and included in LawDragon’s Top 100 Legal Consultants for several years running.

My charitable service is intensely meaningful, too. I am Board President of the Resource Center, the largest LGBT and HIV provider of services in North Texas. And I am a long-time board member and advocate for the Dallas Theater Center.

Nuts and Bolts

  • Bachelor of Arts, magna cum laude, Gustavus Adolphus College, St Peter, MN

  • Master of Music, honors, University of Michigan, Ann Arbor, MI

  • Frequent author and blogger, speaker at regional, national and international conferences and law firm retreats, tweeter


Deborah McMurray

How to Reach Deborah McMurray:

deborah mcmurray

CEO+Strategy Architect



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