"Peer Pod" Podcast with Mark T. Greene, Ph.D. of Market Intelligence LLC

Susan Freeman

November 28, 2018

Podcasts

Mark T. Greene, Ph.D.

Market Intelligence LLC

About Mark T. Greene, Ph.D.

As a consultant, Mark pioneered professional service firms’ use of market research, process improvement, and competitive intelligence to make smart business decisions. As a CMO/Marketing Director he was instrumental in shaping strategic direction and branding for O’Melveny & Meyers, Nixon Peabody, Waller, and Lewis Roca Rothgerber Christie. One of the first recipients of the Legal Marketing Association’s lifetime achievement award, Mark’s many other honors include:

Trustee and President of the College of Law Practice Management
Included on inaugural list of the National Law Journal’s “Business of Law Trailblazers & Pioneers”
Advisory Board of “Attorney at Work”
2014 winner of Nashville Business Journal’s “CMOs of the Year” award
GE-trained Six Sigma Black Belt and Champion
Distinguished Graduate Alumni of the University of North Carolina (Go Heels!)
Master Level Competitive Intelligence Professional (Academy of Competitive Intelligence)
Adjunct professor and lecturer at several universities

Mark is a frequent speaker and writer on artificial intelligence, market research, competitive intelligence, branding, and business strategy. Outside the business world, he is active on behalf of environmental organizations, a Master SCUBA Diver, avid cyclist, Boy Scout leader, and proud father of two Eagle Scouts.

Why Market Research, Competitive Intel, and AI?

When I asked Mark what compelled him to offer his services, he said he was driven to stay at the forefront of business and it seemed a perfect fit to bring market research to law firms and his intellectual capital to the changing market. Lawyers benefit most from Mark’s ability to help them minimize the risk in running their business by prudently implementing current best practices. So often, a firm’s strategic plan is anything but strategic. The plan is often filled with feel-good platitudes that everyone agrees on. If that’s the case, you do not have a meaningful strategic plan.

Mark says if lawyers don’t pay closer attention to this changing landscape, and engage in “business as usual,” waiting for the world to change around them, they will soon wonder what happened to their business. He advises lawyers to always be on the lookout for best practices in other industries, not just legal. Look at the Big Four and alternative service providers as well.

To keep up with the absolute latest news and developments in AI as it impacts the practice of law, follow Mark’s blog, “Today in Legal Artificial Intelligence” (www.MarketIntelligenceLLC.com).