Maria Ross
Maria Ross, the founder of brand consultancy Red Slice, believes cash flow, creativity and compassion are not mutually exclusive. She advises entrepreneurs and fast-growth businesses on building irresistible brand stories to better connect with customers. Maria is the author of several books, including Branding Basics for Small Business and Rebooting My Brain and her new book is The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success. She understands the power of empathy on the brand and personal levels: In 2008, shortly after launching her business, she suffered a ruptured brain aneurysm that almost killed her and inspired her memoir, Rebooting My Brain. Maria has spoken to audiences ranging from The New York Times to BlogHer and has appeared in numerous media outlets, including MSNBC, ABC News, Forbes.com and Entrepreneur. She also writes for many outlets, including columns on Entrepreneur.com and Huffington Post. Maria lives in the San Francisco Bay Area with her husband, young son, and precocious mutt.
The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success
Being empathetic at work means seeing the situation from another’s perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy. Pairing her knowledge as a branding expert with proven research and fascinating stories from executives, change-makers and community leaders, Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful.
Ross shows why your business needs to cultivate more empathy now, and shares the habits and traits of empathetic leaders who foster more productivity and loyalty. She gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a more empathetic―and innovative―workplace culture. Finally, she gives you the goods on building your empathetic brand in an authentic and proactive way, and shows how doing so results in happier customers, innovative work cultures and increased profits.
In this practical playbook for businesses of all types, Maria Ross proves that empathy is not just good for society―it’s great for business, and may transform you at a personal level, too.
Maria Ross
Thanks for listening to us on Freeman Means Business “Wonder Women in Business” podcast! Empathy is not just good for society, it's great for business. Discover why cash flow, creativity, and compassion are NOT mutually exclusive, but actually co-exist beautifully for your organization's success!
DOWNLOAD YOUR FREE GUIDE BELOW:
“Five Ways Empathy Benefits Your Business”
A few of the amazing women who have inspired Maria. Check them out here:
Dia Bondi: Ask Like an Auctioneer project
Leah Neaderthal: Smart Gets Paid
Contact Maria:
Maria Ross
Speaker - Brand Strategist - Author, Red Slice
Website: www.red-slice.com
LinkedIn: in/mariajross
Twitter: redslice
IG: @redslicemaria
FB: /redslice
Available now for pre-order: THE EMPATHY EDGE: Harnessing the Value of Compassion as an Engine for Success (A Playbook for Brands, Leaders, and Teams) www.theempathyedge.com
