Wonder Women in Business Ally, David Ackert

Susan Freeman

May 12, 2020

Male Allies, Legal Marketing, Keynote Speaker

David Ackert, M.A., is the President of Ackert Inc. and business development mentor to thousands of high achievers in the professional services sector. Over the past two decades, David has developed and implemented revenue acceleration programs for hundreds of firms around the globe, many hailing from the top of the Am Law list and the Big Four. Widely recognized as a pioneer in business development innovation, David is the founder of the PipelinePlus suite of software products, which have won the Legal Marketing Association’s “Your Honor Award” in the US and Canada and are featured among NLJ’s “Technologies on the Rise.”

David has authored dozens of white papers and articles on the topic of business development. His work has been published and quoted in numerous business books and media, including the Los Angeles Times, the National Review, the Daily Journal, the Wall Street Journal, Voice America, Attorney at Work, The Recorder, the Los Angeles Business Journal and many other outlets. His Market Leaders Podcast is a multiple winner of JD Supra’s Reader’s Choice Award with over 250,000 downloads and counting.

David regularly keynotes at partner retreats and industry trade conferences. He serves as a guest lecturer at USC’s Marshall School of Business, Carnegie Mellon University, and at the UCLA School of Law. He holds degrees from Carnegie Mellon University, Ithaca College, and University of Santa Monica, from which he earned a Master’s in Psychology.

A MESSAGE FROM DAVID

In our current climate, relationship management is especially crucial to the survival of a professional service firm. Despite this, many firms struggle with low CRM adoption rates and fail to realize the business potential of their networks.

Last year, we conducted our fourth annual survey into the state of CRM & CRM adoption in our industry. Our subsequent white paper illustrated our findings and included concrete recommendations firms can follow to enhance business development. We are inviting you to participate in this year’s survey, which should take no more than 10 minutes. Participants will receive a full copy of the survey results, including industry-specific insights, and be entered into a drawing to win a $50 Amazon gift card.

The insights you will learn from the report include:

The most common barriers to marketing and business development at service firms
The percentage of firms that have and use CRM successfully
The CRM platforms utilized most by each industry segment
The CRM features that are most helpful in managing marketing and business development initiatives
How business development culture feeds into CRM adoption, and vice-versa
How the most successful firms maximize their CRM investment
How, and with what frequency, auxiliary platforms like ERM & Pipeline Management are employed at firms in each sector

All results will be kept anonymous. Your feedback is greatly appreciated.

Take the 10-minute survey here