Susan Freeman

November 14, 2019

Podcasts

Wonder Woman in Business -- and Science -- Kathryn Fantauzzi

Susan Freeman

November 14, 2019

Podcasts

Kathryn+1.jpg — Kathryn Fantauzzi

CEO and Co-Founder of Apollo Neuroscience

***Meet Kathryn Fantauzzi*, Chief Executive Officer, Co-Founder**

Kathryn Fantauzzi is the chief executive officer and co-founder at Apollo Neuroscience, Inc. where she leads all Apollo strategy and development. Kathryn is experienced in leading cross-functional teams to bring products and services to market. As CEO, she recruited a seasoned team of business leaders, engineers, designers, and physicians with multiple prior exits to launch Apollo. Prior to Apollo, Kathryn managed a $20M fund to evaluate and advance commercialization of emerging technologies for NYSERDA. Kathryn formed Apollo Neuroscience in 2017 to accelerate the development and translation of novel neuroscience discoveries to address public health needs and improve outcomes.

Apollo, a new wearable experience, looks to offset those symptoms and restore the body’s natural equilibrium. Apollo sends gentle waves of vibration that signal safety to the brain and actually improves:

Energy – Apollo helps users wake up feeling refreshed and gives them a wakeful boost when they need it without the jitters.
Focus – Apollo’s rhythmic patterns filter out distractions to help users achieve deep focus and do their best work.
Mindfulness – Apollo programs facilitate and deepen states of mindfulness by heightening awareness and relaxing the body.
Relaxation – Apollo programs work with users’ nervous systems to deepen relaxation and accelerate recovery.
Sleep – Apollo sleep programs help users fall asleep faster and get the restorative rest they need.

Apollo is available for just $199 for a limited time during our pre-sale.

Order today at Apolloneuro.com

Enjoy the podcast.

Kathryn Fantauzzi, CEO and Co-Founder of Apollo Neuroscience

As heard on today’s Wonder Woman in Business podcast with Kathryn Fantauzzi, CEO and co-founder of Apollo, you can reduce your stress.

Susan Freeman

November 8, 2019

Podcasts

Wonder Woman in Business, Deirdre Breakenridge & her FEEL First Communications

Susan Freeman

November 8, 2019

Podcasts

Deirdre Breakenridge

FEEL First Communications

In her own words…

I’ve been a career-long storyteller and Chief Relationship Agent (CRA), helping professionals to get unstuck in their communication and creating opportunities that result in business impact. As a communications consultant and CEO of Pure Performance Communications, my focus is marketing strategy and planning. I’ve launched marketing and PR programs (from Fortune 500 to startups) delivering creative, passionate and bold stories that help brands and their thought leaders to be seen and heard and to build genuine relationships with their stakeholder groups.

Today, my communications consulting and training programs take a proprietary approach with a new model called FEEL First, which was developed as a part of a year-long research journey. After the tragic loss of a family member, I wanted to learn more about how millennials showed up to their conversations, what they valued and what they expected from others in their interactions. What I uncovered was a disconnect in intergenerational communication. I’m working with professionals and their organizations to FEEL, which stand for face your Fears, engage with Empathy, use Ethics and good judgment and unleash the Love of your mission, across communication channels for authentic connections and to foster stronger bonds between groups.

The FEEL model took shape after conducting weekly one-one-one telephone interviews with millennials and business leaders, as well as diving into social media intelligence and text analytics. The model, with an accompanying online FEEL First Test (www.FEELFirstTest.com), helps leaders and managers to gauge if they FEEL First in order to connect authentically at different touchpoints. When you add FEEL to your communication planning and strategy you not only connect with people on a deeper level and but you also move from transactional to meaningful relationships that are based on trust, advocacy and greater loyalty.

As the author of several business books, it’s through my love of writing that I share stories about my communications journey. My most recent book, “Answers for Modern Communicators” was published by Routledge in October 2017 is a response to the most pressing PR and communications questions asked by students and professionals. A couple of other well-known industry titles include “Social Media and Public Relations: Eight New Practices for the PR Professional” and “Putting the Public Back in Public Relations.”

I’ve spent almost 15 years teaching on the university level, developing curriculum for PR and social media courses, both online and in the classroom at NYU, UMASS at Amherst, Rutgers University, and FDU. I speak nationally and internationally on PR, marketing, branding and social media communications, always through a FEEL First lens. I’ve also spent the last five years as a LinkedIn Learning Instructor with eight video courses on Public Relations Foundations, Media Training, Handling an Unruly Audience, Marketing Communications, Go-To-Market Planning, Competitive Analysis, Creating a Marketing Culture and Marketing Ethics.

Enjoy the podcast.

Deirdre Breakenridge & FEEL First Communications

CONNECT with Deirdre:

- @dbreakenridge on Twitter

- @dbreakenridge on Instagram

- Deirdre’s LinkedIn Profile

- Women Worldwide Website

- Pure Performance Website

- Deirdre's PR Expanded Blog

- Deirdre’s YouTube Channel

TAKE THE FEEL first test here

Susan Freeman

November 4, 2019

Podcasts

Wonder Woman in Business, Svetlana Kamyshanskaya

Susan Freeman

November 4, 2019

Podcasts

Svetlana’s Personal Story in Her Own Words…

While many people spend years trying to figure out what to do with their lives, I was fortunate to see into the crystal ball of my future at a very young age.

I was born and raised in the Soviet Union during a time of great political and economic reformation in the 1980s called Perestroika. My father was an attorney who worked as an agent of change during this time. He helped Russian organizations transition from a command economy to a free-market economy. Through my father’s work, I quickly realized the importance of law related to business, and the need for people with the skills to help businesses adjust to new ways, new markets, and new cultures. I was inspired to get my law degree to help businesses as my father did. I started my law firm Primum Law Group in order to be able to support the international business to adjust to new markets and create the legal foundation that allows my clients to stay focused on their business goals and reach their potential.

After earning a Bachelors in Law I worked toward my Ph.D. and took a concurrent internship to gain experience providing full legal support to business. I worked on entity formation, corporate governance, licensing and employment issues, also advising them on mergers, acquisitions and other corporate transactions. I was able to be more than a lawyer to a variety of businesses in this role, and I loved the ability to help them exceed their goals and grow.

I founded the Sovetnik Law Office in 2002, which I grew to a staff of seven full-time attorneys over ten years. While managing my firm I accepted an invitation from the United States government to join a special program to visit the U.S. and learn more about the legal aspects of business from an American perspective. I spent three weeks in California and my life hasn’t been the same since.

I returned to my firm excited to help U.S.-based companies get started in Russia and soon realized an opportunity to help Russian businesses do the same in the U.S. The recession in 2008 created a climate for international investment in America, so I partnered with USBC Business Consulting and Investments in California to assist Eastern European and Russian investors. I also earned a Masters in Business Law from the California Berkeley School of Law to be more effective as a full-service solution provider - not just a lawyer. I put my new education to work helping foreign investors with the development of facilities for the 2014 Olympic Games in Sochi, then moved to the U.S. in 2013 to open a new chapter in my life.

While helping clients with international legal and business issues I quickly understood how much they needed a partner to help them with all aspects of commercial activity. I realized that what they really needed was someone who could do it all, so in 2016 I developed a new legal product with Primum Law Group to address this need.

Primum Law Group is the synthesis of my journey as a professional. With Primum I am putting twenty years of bilingual, multi-cultural legal and business experience to work helping businesses and start-ups succeed in foreign markets. I like to think of Primum as a partner for businesses that holds the legal frame for business owners that can develop the product. As our world becomes more globalized I see great opportunity for this solution and I am very excited to provide it.

When I asked to tell me something surprising about her that most don’t know, she said…

Sometimes it surprises people to know the image or idea I had in mind when I started my practice. I love ballroom dancing. The grace and precision of two dancers creates a partnership that is more than the sum of its parts. But what could ballroom dancing and practicing law possibly have in common? In ballroom dancing, the woman creates a foundation to allow her partner to guide the artistry. In 20 years of practicing law, I have found the same foundational partnership should exist between business owners and their legal counsels. Business lawyers accomplish this supporting role by understanding the business’s “dance” - both the business itself and its strategic goals. In this way, they can move with the company as it grows and evolves.

“It’s all about action and reaction and anticipating the move before the move.”

Connect with Svetlana:

Svetlana Kamyshanskaya

Attorney at Law | Startup Advisor

svkam@primumlaw.com

Primum Law Group, PC

555 California street, # 4925

San Francisco, CA 94104

(415) 659 7975

http://www.primumlaw.com/

LinkedIn: in/svetlanakamyshanskaya/

Susan Freeman

November 1, 2019

Podcasts, Marketing

Wonder Woman in Business, Michelle Wheeler

Susan Freeman

November 1, 2019

Podcasts, Marketing

Michelle Wheeler_Headshot.jpg — Michelle Wheeler

Junior Partner, PSM Marketing

Michelle R. Wheeler is a Junior Partner, Marketing Strategist, and Website Developer at PSM Marketing. She is a staunch believer that “everyone deserves kickass marketing,” which is why Michelle absolutely loves helping clients (large and small) achieve marketing success. She helps drive opportunity and growth for all her clients, regardless of their industry. In joining PSM’s leadership as a Junior Partner in 2019, Michelle is excited to bring her expertise helping Minnesota contractors, non-profits, and small businesses to PSM’s existing legal and financial services clients. Over the years, Michelle’s role at PSM has evolved immensely. As Terrie Wheeler’s youngest daughter, Michelle has been helping out at PSM ever since she was old enough to staple proposals and stuff envelopes.

In college, Michelle found a passion for web design and digital marketing, which ultimately came to shape the course of her career. Prior to joining the leadership team at PSM, Michelle launched her own marketing agency called Spectrum Design and Marketing. For five years, Michelle built her own client base, established a strong reputation, and learned valuable marketing strategies to help small businesses and organizations grow.

In 2017, the Minnesota Association of Government Communications awarded Michelle the Silver Award in Website Design. One of Michelle’s greatest goals is to help make marketing accessible. No business should ever fail because it didn’t have sufficient marketing. More than anything, marketing is a mindset. Michelle loves talking with clients and helping them discover what it will take for their business or organization to truly flourish.

Michelle has always been extremely active in her community and has a passion for politics and political activism. She is a fierce advocate for LGBTQ+ rights and has worked with several community health and advocacy organizations over the years. She holds a B.A. in English and Women’s and Gender Studies from St. Olaf College. Michelle lives in St. Paul with her wife, Lauren, and their two rescue dogs, Margot and Nova. When she’s not working, Michelle enjoys making pottery, wood-working, gardening, brewing beer, fantasy/sci-fi novels, movies, video games, and home improvement projects.

“I’m thrilled to welcome Michelle as a Junior Partner at PSM! Michelle brings a wealth of digital knowledge to our business and a fresh approach to our leadership team. We are fortunate to have such a hard-working, creative and mature young professional as a part of our growing business!”
- Kristy L. Gusick | PSM Partner

***Enjoy the podcast.***

Michelle Wheeler

Contact Michelle:

MICHELLE R. WHEELER

Junior Partner | Marketing Strategist

E: Michelle@PSM-Marketing.com

T: 651-295-7333

LinkedIn: in/michellerosewheeler

Susan Freeman

October 31, 2019

Podcasts, Legal Marketing

Wonder Woman in Business, Allison Nussbaum

Susan Freeman

October 31, 2019

Podcasts, Legal Marketing

Allison Nussbaum

Allison Nussbaum's career is at the intersection of law, technology and client growth. She has spent 25 years in the legal industry holding leadership roles in sales, law firm business development and client success.

With a strong foundation in sales honed at Xerox Corporation, she began her post-law school career at LexisNexis where she spent seven years as a consultant to law firms and eventually as the sales manager for New England region. In 2000, Allison joined Interface Software (InterAction). It was at this point that her interest in the intersection of legal tech and business development took root. It was during this time that she realized that she had spent the majority of her career providing advice to law firms without ever having worked in one, and decided that in order to expand her understanding of the business of law and the challenges faced by attorneys and professional staff, she needed to walk the walk, so in 2004, she made the transition from the corporate world and joined Goodwin Procter as the firm’s first Manager of Business Development. There, her primary objective was to build programs and processes designed to help develop lawyers' strategic planning and selling skills. During her tenure at Goodwin, she worked on teams that successfully implemented a CRM, developed a career portal, and designed and delivered business development training to associates and partners. Her seven years in law firms, which included a stint at Nixon Peabody, were formative and being a buyer forever changed her perspective on selling.

In 2011, she joined the tech start-up Manzama where she first served as East Coast Director of Sales before being tapped to develop and lead its Client Success organization. As Chief Client Officer, she led a team that achieved exceptional rates of client retention and satisfaction while the company grew from 25 clients in 2011 to over 170 in 2018. Her experience working in law firms were foremost in her mind as she and the team developed programs to help clients attain real value from the software. She and the Manzama leadership were committed to building a culture of client-centricity at the company. When she left there in 2018 to head up Customer Success at Kira Systems, she left behind a group of colleagues whose impact on her had been transformational. There, thanks to the support and encouragement of the co-founders, she feels she found her truest voice, and learned how to be her authentic self in both her personal and professional lives.

Allison is committed to helping the next generation of law firm business professionals and service providers, especially women, to grow in their careers and to find their authentic voices. She has been sponsored and mentored by some of the best in the industry, and she feels a strong responsibility to pay that forward. She believes that if we put people first, business success will follow.

When she is not working, Allison is a passionate traveler and takes a trip with her now 25-year old daughter every year. This past year, they visited Bali and the year before, Australia. She is a voracious reader, loves to cook and is a little bit addicted to Orangetheory Fitness workouts.

Allison lives with her husband and two Labrador Retrievers in the beautiful state of New Hampshire.

"I just love bossy women. I could be around them all day. To me, bossy is not a pejorative term at all. It means somebody's passionate and engaged and ambitious and doesn't mind learning."
-Amy Poehler

**Enjoy the podcast.**

Allison Nussbaum

Connect with Allison:

LinkedIn: in/allison-nussbaum-856bb2/

Susan Freeman

October 29, 2019

Podcasts

Wonder Woman in Business, Christie Lawler

Susan Freeman

October 29, 2019

Podcasts

CL 2.jpeg — Christie Lawler

Founder & Owner of CJL CONSULTiNG and Founder, The WITI Group

Christie J. Lawler – Founder & Owner of CJL CONSULTiNG and Founder, The WITI Group

Christie founded CJL CONSULTiNG in 2009 while completing her MBA as a way to stay engaged in her career while completing her studies. As Founder & Owner of CJL CONSULTiNG, Christie supports clients by creating beverage marketing and training programs for the likes of Alamo Drafthouse, American Social, Arcis Golf and Flagship Restaurant Group.

Prior to the rebrand of CJL CONSULTiNG in 2017, Christie was consulting with AREAS, Smokey Bones and Shula’s after spending seven years serving as the National Accounts Manager for both Sidney Frank Importing Company and Lavazza. After managing more than 200 accounts across the U.S., she was excited to bring her knowledge of the sales side full circle to help her company’s clients drive their beverage strategy forward.

Before entering the world of sales, Christie worked as a newspaper reporter and went on to create the marketing office for MWR Europe covering Southern Germany while stationed overseas with her active-duty husband. Upon moving back to the U.S. in 2004, Christie got her first taste of national accounts beverage marketing while creating training and beverage programs for HMSHost, Consolidated Restaurant Operations, Outback Steakhouse and House of Blues.

In 2018, Christie developed the charitable side of her career founding The WITI Group, a 501(c)(3) foundation focused on empowering and supporting the women of the hospitality industry. She is also proud to serve as a CORE Ambassador as well as an advisory board member for “The Bar” with Datassential. CJL CONSULTiNG is WBENC Certified as a Woman-Owned Small Business. Christie also travels the U.S. for her speaking engagements covering marketing, branding, sales strategy and cultural development topics.

The WITI Group is just over 50 female volunteers around the U.S. who are all at the top of their companies in national accounts on both the operator and supplier sides. The WITI Conference is the only invitation-only, female-only, exclusively non-profit conference in the hospitality industry. We come together for several days in the heart of Sonoma to empower each other, build friendships and raise money for CORE (Children of Restaurant Employees) and The WITI Group.