Legal Marketing

Wonder Woman in Business, Trish Lilley

Chief Marketing & Business Development Officer

Stroock & Stroock & Laven LLP

A seasoned chief marketing and business development officer, Trish has nearly 30 years of experience in strategic client development roles at several AmLaw firms, including Dechert, Duane Morris, Crowell & Moring, and Fox Rothschild.

In both international and national roles, Trish has developed and executed data-driven business development strategies and marketing initiatives designed to boost revenue, enhance client loyalty and hone lawyers’ BD acumen. She also specialize in recruiting, aligning, developing and motivating strong, successful and collaborative teams.

As 2019 president of the Legal Marketing Association's Northeast Region - the organization's largest - Trish is an active and enthusiastic volunteer leader. A former co-executive editor of Strategies - LMA's flagship publication - Trish served two terms on its Educational Advisory Council, the entity charged with crafting professional development standards for the legal marketing industry.

A regular speaker at industry events and conferences, she writes frequently on issues related to cultivating leadership among lawyers and marketing team members, marketing best practices, and business development coaching.

A former journalist published in papers from The New York Times to The Philadelphia Inquirer, Trish has worked with, for, and around, lawyers for more than 30 years - as a reporter covering the federal courts, a legal recruiter, a bar association executive and in a variety of strategic management roles at major law firms.

Trish is also an active community member, having served in leadership positions with the Volunteers of America, Philadelphia Alliance for Capital and Technology, Southern New Jersey Development Council, and the Girl Scouts of Central and Southern New Jersey. She has also served as an instructor with the Irish Academy of Public Relations.

A Select Few of Trish’s Presentations, Publications & Podcasts:

“Succeeding in a Data Driven World”

June 2019  at GroPro 20/20, New York

”Business Development Coaching for Mid-Sized Firms”

April 2019 at Legal Marketing Association Annual Conference, Atlanta 

“Growing Leaders in Your Marketing Department”

February 2019 in Market Leaders Podcast - Ackert Advisory

“Crisis Management Pitch Off: Managing Client Perception During a Firm Crisis”

January 2019 in American Lawyer Media Legal Week

"The Future of Organizational Development: Insights for Building A Results-Driven Marketing & BD Structure"

June 2018 at GroPro 20/20, New York

Trish Lilley

Contact Trish:

Trish Lilley
Chief Marketing and Business Development Officer

180 Maiden Lane, New York, NY 10038
D: 212.806.1230 |