Legal Marketing

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Wonder Woman in Business, Rae Ritter

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Rae Ritter

Rae Ritter is the Director of Client Service and Marketing at LISI, a boutique digital marketing agency that primarily serves law firms and lawyers. Rae provides digital marketing strategy and guidance and manages all aspects of the website design and development process from start to finish. With elevated client service as a core principle, she ensures that the websites are fully optimized and draws on more than 15 years of experience in the legal marketing industry.

Previously, Rae was the Senior Marketing Technology Manager at Ballard Spahr LLP, a national firm with 15 offices and more than 500 attorneys. During her tenure, she successfully led a new website build and the complete rebranding of all marketing collateral. Additionally, she was responsible for the firm’s external website, blogs, client relationship management (CRM) database, email marketing, and social media strategy. Prior to Ballard Spahr, Rae was Marketing Technology Project Manager at Dechert LLP, an international firm with nearly 1,000 attorneys. She managed the firm’s CRM database and spent a year seconded to the firm’s European offices deploying the CRM solution using techniques that were tailored to the cultures and languages of those offices.

Rae has been an active member of Delaware Valley Law Firm Marketing Group and Legal Marketing Association for many years. Currently, she serves as the Communications Co-Chair for the Metropolitan Philadelphia Chapter of the Legal Marketing Association. Rae is a frequent speaker in these groups, plus the Philadelphia Bar Association and the Association of Legal Administrators. She presents training and educational sessions for lawyers and legal marketers on the following topics:

• LinkedIn Training for Lawyers and Marketers, both in group and one-on-one formats

• Project Management Essentials

• Social Media Check-up – What’s Missing From Your Law Firm Social Media Strategy?

• Other topics on website best practices on the LISI blog

Connect with Rae

Rae Ritter

Director of Client Service and Marketing

Legal Internet Solutions Incorporated
1500 Walnut Street, Suite 1500
Philadelphia, PA 19102
215-523-8580 x122
Rae@LegaLisi.com
www.LegaLisi.com

LinkedIn: in/raeritter/

We are digital artisans.TM

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Wonder Women in Business Ally, David Ackert

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David Ackert

David Ackert, M.A., is the President of Ackert Inc. and business development mentor to thousands of high achievers in the professional services sector. Over the past two decades, David has developed and implemented revenue acceleration programs for hundreds of firms around the globe, many hailing from the top of the Am Law list and the Big Four. Widely recognized as a pioneer in business development innovation, David is the founder of the PipelinePlus suite of software products, which have won the Legal Marketing Association’s “Your Honor Award” in the US and Canada and are featured among NLJ’s “Technologies on the Rise.”

David has authored dozens of white papers and articles on the topic of business development.  His work has been published and quoted in numerous business books and media, including the Los Angeles Times, the National Review, the Daily Journal, the Wall Street Journal, Voice America, Attorney at Work, The Recorder, the Los Angeles Business Journal and many other outlets. His Market Leaders Podcast is a multiple winner of JD Supra’s Reader’s Choice Award with over 250,000 downloads and counting. 

David regularly keynotes at partner retreats and industry trade conferences. He serves as a guest lecturer at USC’s Marshall School of Business, Carnegie Mellon University, and at the UCLA School of Law. He holds degrees from Carnegie Mellon University, Ithaca College, and University of Santa Monica, from which he earned a Master’s in Psychology. 

A MESSAGE FROM DAVID

In our current climate, relationship management is especially crucial to the survival of a professional service firm. Despite this, many firms struggle with low CRM adoption rates and fail to realize the business potential of their networks.

Last year, we conducted our fourth annual survey into the state of CRM & CRM adoption in our industry. Our subsequent white paper illustrated our findings and included concrete recommendations firms can follow to enhance business development. We are inviting you to participate in this year’s survey, which should take no more than 10 minutes. Participants will receive a full copy of the survey results, including industry-specific insights, and be entered into a drawing to win a $50 Amazon gift card. 

The insights you will learn from the report include: 

  • The most common barriers to marketing and business development at service firms

  • The percentage of firms that have and use CRM successfully

  • The CRM platforms utilized most by each industry segment

  • The CRM features that are most helpful in managing marketing and business development initiatives

  • How business development culture feeds into CRM adoption, and vice-versa

  • How the most successful firms maximize their CRM investment

  • How, and with what frequency, auxiliary platforms like ERM & Pipeline Management are employed at firms in each sector

All results will be kept anonymous. Your feedback is greatly appreciated.

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Enjoy the podcast.

David Ackert

Contact David

Email:

David@AckertInc.com

LinkedIn:

in/davidackert

Twitter:

@davidackert



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Wonder Woman in Business, Robyn Addis

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Robyn Addis

Robyn Addis joined LISI in October 2019 as Chief Operating Officer. Robyn provides the leadership, management, and vision to ensure organizational excellence, and has responsibility for providing superior experience, service, and results to ensure satisfaction.

Robyn brings more than 15 years of professional services marketing experience to the role and has spent the past 12 years in two of Philadelphia’s largest law firms in marketing and business-development roles. Her wide-ranging experience includes leading national and international cross-functional teams tasked with achieving marketing operations, technology, and event strategies to drive revenue growth.

Throughout her legal marketing career, Robyn has collaborated with various legal and functional departments to guide a unified approach to customer service. She is skilled at mobilizing internal and external resources to drive successful outcomes and is seen as a natural connector.

Robyn is actively involved in the legal marketing community, having served in various roles on the Legal Marketing Association Metropolitan Philadelphia Chapter board and Philadelphia local steering committee. In 2020 and 2021, Robyn will be Director-at-Large on the LMA Northeast Region Board. A graduate of St. Joseph’s University, Robyn has a B.A. in Political Science.

    • Robyn is a frequent contributor on LISI’s blog

    • Robyn has an article in ABA’s Law Practice Today, “Work Wives: Women Supporting Women in Navigating Obstacles and Succeeding in Legal Marketing”

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Enjoy the podcast.

Robyn Addis

Contact Robyn

Legal Internet Solutions Incorporated
1500 Walnut Street, Suite 1500
Philadelphia, PA 19102215-523-8580 x188

Robyn@LegaLisi.com

www.LegaLisi.com

We are digital artisans.TM

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Wonder Woman in Business, Stefanie Marrone

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Stefanie Marrone

Stefanie Marrone helps law firms, individual lawyers, accounting firms, recruiting firms, business professionals, and other professional service companies of all sizes with brand building and revenue-generating strategies and tactics in marketing, business development, and communications. 

Stefanie has served as an outsourced chief marketing officer., providing customized virtual and in-person social media and business development training for companies of all sizes. Her areas of focus include personal coaching, business development training, social media strategy and training, content marketing strategy, LinkedIn company page management and development of posts and accompanying imagery, social media and business development training for marketing teams, lawyers and practice groups, writing of bios and practice areas, ghostwriting articles, practice and industry group planning, website copy development, pitch materials and messaging, client events and alumni programs, digital marketing consulting, competitive intelligence analysis, and award submissions.

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Enjoy the podcast.

Stefanie Marrone

Connect with Stefanie:

Email:

stefanie@stefaniemarroneconsulting.com

Stefanie’s blog is the https://www.socialmediabutterflyblog.com/

Stefanie’s JD Supra articles https://www.jdsupra.com/authors/stefanie-marrone/

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Wonder Woman in Business, Charlotte Smith

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Charlotte Smith,

CEO & Coach Extraordinaire

Charlotte Smith started her career as an employment lawyer in the UK, acting for big named clients like Hilton and Expedia. She quickly rose up the ranks in her firm, and as Head of Employment, she was recognized in a prestigious 30 Under 30 Awards for her contribution to legal innovation and was the youngest at her law firm to be offered partnership. 

 What should have been the pinnacle of her career, inside she wondered is this it? 

She was moving from goal to goal without truly savoring success. She was overloaded and didn't feel like she was living a happy & purposeful life.  

A couple of days later her husband came home from work... with an exciting job offer of his own.  An opportunity in Silicon Valley California. Within a few weeks, they relocated. This was 2014. 

Charlotte initially became a partner at a Bay Area creative agency, before moving into business coaching & consulting. Charlotte now lives a happy, and purposeful life as a certified Executive Coach and Energy Leadership Master Practitioner who helps lawyers and leaders leave overload and lack of fulfillment behind, to create lives of their dreams. And no – this doesn't mean quitting your job and moving to Bali.  Being a happy and fulfilled lawyer is possible, with the right support and guidance. 

Charlotte brings her cross-functional experience to her coaching practice from her 15 years of being a Lawyer, Entrepreneur and Executive Coach. 

She has valuable insight in legal, operations, digital marketing and business development, but believes that for individuals and organizations to move from GOOD to GREAT it all starts with a firm foundation of a limitless mindset and attention to well-being.

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Enjoy the podcast.

Charlotte Smith

Connect with Charlotte

Email:

charlotte@charlotte-smith.com

Website:

www.charlotte-smith.com

LinkedIn:

https://www.linkedin.com/in/charlottesmithconsulting/

 

Wonder Women in Business Ally, Rich Bracken

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Rich Bracken

Rich Bracken is a keynote speaker, author and podcaster who focuses on emotional intelligence to help improve the personal and professional lives of everyone he interacts with. Through his lively presentations, television appearances and other content, he shares inspirational stories to help his audience realize their full potential.  

He’s had the privilege of speaking at numerous conferences across the country, has been handpicked and brought in by several Fortune 500 companies to speak to their executive teams, hosts the informative and uplifting EnRich Your Soul podcast, and frequently guest stars on various other podcasts. 

You can learn more about Rich and enjoy all his content at richbracken.com

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Enjoy the podcast.

Rich Bracken

Connect with Rich

richbracken.com

LinkedIn

Instagram - @richbracken1

Twitter - @richbracken1 

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