Barbara Kaplan
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Barbara Kaplan helps clients generate new revenue, earn client retention and loyalty, and distinguish their businesses in an increasingly commoditized and competitive marketplace. She brings to her consulting and coaching work over 20 years experience as a professional services marketer and 15 helping individual lawyers and law firms define, pursue and win the business they want. She is devoted to helping them make that skill second nature.
Barbara’s in-house experience includes senior-level marketing and business development roles at a global AmLaw 50 firm and a mid-Atlantic regional firm. At the latter, she initiated several firsts including a firm-wide marketing and public relations program, client visit/feedback initiative, lateral integration program, spokesperson training and cross-serving strategies that built business and new-found alliances among offices.
Barbara’s personal approach and pragmatic perspective derive from her belief that giving people the tools to achieve what they want to achieve yields a confidence and level of skill that turns ideas into action.
Current work focuses on:
Creating customized business development training and coaching programs to meet individual and firm-wide practice goals
Succession planning, including establishing future vision, determining strategies and goals, and developing action plans and benchmarks
Building enduring relationships in an increasingly disruptive economy
Personal branding to ensure uniqueness and longevity
Facilitating workshops and retreats on a variety of topics
Barbara is principal of BSK Strategies, a business development consulting practice helping professional services firms earn new and higher-value work, establish thought-leadership and promote competitive advantage. She works with firms of all types, sizes and styles, each with a unique culture and set of challenges. She also teaches the ins-and-outs of client development and networking skills building at the law school level to help students approach future employers with a marketing mindset at the ready.
Barbara received her MBA in marketing from Northwestern University’s J. L. Kellogg Graduate School of Management. Earlier in her career, she pursued her love of French by earning a certificate in French studies from the Universite of Poitiers in Poitiers, France, and a master’s in French language and literature from McGill University in Montreal, Canada.
Barbara lives in the suburbs of Philadelphia.
Barbara Kaplan
