Through his dynamic Endless Referrals system, Genuine Influence and Go-Giver principles, Bob Burg teaches business professionals how to leverage their network of everyday contacts into a never ending stream of new prospects.

In their bestselling business parable, The Go-Giver and then their follow-up, The Go-Giver Leader, Bob Burg and John David Mann challenged the conventional wisdom about success. Now they’re back with a new and equally compelling story about the power of genuine influence, in business and beyond.

The Go-Giver Influencer: A Little Story about a Most Persuasive Idea tackles the paradox of achieving what you want by focusing on the other person’s interests. No, not in a way that is self-sacrificial but rather in such a way that all parties benefit greatly. This results in both immediate and long-term success.

Bob Burg speaks all over the world on topics related to The Go-Giver, as well as what he calls, Genuine Influence. While his total book sales number well over a million copies, his and Mann’s original book has itself sold over 850,000 copies and has spurred an international movement. Their new book, however, The Go-Giver Influencer, might just be their most important book of all.

I thoroughly enjoyed this podcast with Bob. We talked about what is really influence is. Is persuasion some sort of clever manipulation or mind game you’re playing with others in order to get what you want? Bob, took me through some of the Five Secrets of Genuine Influence:

1. Mastering Your Emotions.

2. Stepping into the Other Person’s Shoes.

3. Setting the Frame.

4. Communicating with Tact and Empathy.

5. Letting Go of Having to be Right.

Bob shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.

Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.

The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over 850,000 copies. Since its release it has consistently stayed in the Top 25 on 800ceoread’s Business Book Bestsellers List. The book has been translated into 22 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies.

The American Management Association named Bob one of the 30 Most Influential Leaders and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.