Women in Legal

Wonder Woman in Business, Amy Nouri

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Amy Nouri

Ellesquire

About Amy

After earning her B.S. from Journalism School at the University Kansas, Amy went to work at Lathrop & Gage (now Lathrop Gage) for Katie Hollar Barnard. While there she managed public relations and advertising tactics in local markets and nationwide; she maintained firm social media accounts and website content; she coordinated production of firm marketing materials; and she handled numerous nominations and submissions for legal awards and rankings.

Amy then moved to Garmin International where she married her work life with her personal love of fitness, leading global public relations campaigns for the company’s fitness (running, cycling, multisport and swim) and wellness (activity trackers) products. She left Garmin and went to work on the brand public relations and social media team at Hallmark.

After about two years at Hallmark, Amy reconnected with Katie, joining her at her agency, Firesign, as vice president. At Firesign, she develops strategic communication plans for legal industry clients and coordinates the agency’s marketing and social media efforts.

Amy also coordinate marketing for their amazing educational program, "Ellesquire," and leads weekly coaching sessions with participants. This is something Amy is particularly proud to work on as it was a true passion project of Katie’s and clients love the program.

Amy feels very fortunate to have the opportunity to work with women, empowering them in their careers. As a working mom of two very active little boys (ages 3.5 and 1.5), she particularly loves this part of her job.

About Ellesquire

Ellesquire is a six-week business development program designed for the realities of being a working woman attorney. It’s designed for women by women, to give them the tools and confidence to build their book of business their own way. Participants receive three action-oriented lessons, delivered via video so participants can watch it on their own time, and a one-on-one coaching session every week.

For whom is Ellesquire designed?

Ellesquire is best suited for women attorneys at the senior associate, of counsel or junior partner level. Our content is most relevant to lawyers who know their specialty, have a solid footing of legal knowledge and have had some direct exposure to clients (their own or other lawyers’).

Who is behind Ellesquire?

Ellesquire was created by the founder of Firesign | Enlightened Legal Marketing, an agency that specializes in helping law firms and legal technology clients attract, win and retain business. It incorporates battle-tested marketing tips gathered from her experience at two AmLaw 200 firms – and as a boots-on-the-ground entrepreneur. Learn more about the Ellesquire team here.

What is the total time investment?

For six weeks, you will receive three business development lessons to watch online on your time. Each lesson is about 10 minutes; most are less. Some of the lessons include homework assignments. These are straightforward and will feed directly into your business development plan.

You also will have a weekly coaching session with a member of the Ellesquire team. Conducted by video, these sessions are typically 15 to 30 minutes and provide you an opportunity to ask questions, get help or brainstorm.

Where do I take classes?

Courses are delivered online; you can watch from your desk or even your phone 24 hours a day. Coaching sessions are conducted by Zoom, so we can catch up anywhere you have a wireless signal.

Can our firm deploy this for a group?

Group packages are available; contact us for more information.

What can I expect when I graduate?

While every lawyer, like every case, is different, you can expect a more professional profile, a comprehensive business development plan and – with hustle and action – measurable progress toward attracting, winning and retaining the business you want.

How do I start?

Book a call with one of our team members today. We will talk through your business development efforts to date and see how Ellesquire might help you. If you enroll, we will find a weekly coaching spot that works for you, and you will receive your first lesson that day.

Over 6 weeks, the curriculum covers the following:

  • Defining a personal brand and niche

  • Presenting that brand through biography, case studies and social media

  • Getting visibility through PR and a saner approach to networking (when all day golf and happy hours don’t work because you’re the pickup parent)

  • How to pitch and close business more effectively

  • How to keep and grow business through smart client retention tactics 

Ellesquire created a promotional video:

 https://vimeo.com/321803414

Additional Resources:

https://ellesquireworkshop.com/

 https://vimeo.com/321803414

https://firesignmarketing.com/

Contact Amy:

Amy Nouri, Vice President – PR & Programming  

Firesign | Enlightened Legal Marketing

p: 913.225.7707 

w: www.firesignmarketing.com   

e: ahn@firesignmarketing.com 




Wonder Woman in Business, Badass Lady Legal Marketer, Katie Barnard

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Katherine Hollar Barnard

CEO, Firesign Marketing

Katherine (Katie) Hollar Barnard, Chief Executive Officer

Firesign | Enlightened Legal Marketing

Katie started Firesign to help legal industry clients attract, win and retain business. She draws upon more than 10 years of experience at two of the nation’s largest law firms to build brands that connect and business plans that deliver.

As the chief marketing officer at Lathrop & Gage, and then Shook, Hardy & Bacon, Katie led all business development and marketing communications for the national Am Law 200 firms. She started the client feedback program at Lathrop, now in its ninth year, and launched the award-winning agribusiness practice. Her full-scale rebrand of Shook earned “Best Identity” from the Legal Marketing Association’s Midwest chapter. During her Shook tenure, she also created a business development dashboard to show pitches and wins in real time, and most relevant to Firesign clients, her department brought in eight figures of new work.

Katie’s in-house marketing teams won recognition for branding, websites, internal programs and other tactics, but she may be more proud that she outlawed stock photos of gavels, law books and the scales of justice at both organizations.

Her experience extends beyond the discipline of marketing into the business of law; she is adept at marshalling resources, staff and technology. She has advised on leadership transitions, mergers and acquisitions, and office openings and closings.

A former journalist, Katie previously covered legal issues for the Associated Press and three newspapers. As a reporter, she learned to deliver under deadline, simplify complex ideas and wield a ruthless grammar standard.

Presentations

  • Young Lawyer Essentials: Biographies and Social Media, Johnson County (Kan.) Bar Association - May 2018

  • Professional Development Workshop, Hispanic National Bar Association LGBT Leadership Summit - September 2017

  • Artificial Intelligence: Harnessing the Power of AI and Selling It Internally, Legal Marketing Association Annual Conference - March 2017

  • The Power of Brands, International Association of Defense Counsel Midyear Meeting - February 2016

  • Keeping it Legal on Social Media, Social Media Club of Kansas City - January 2016

  • CMO Roundtable, Legal Marketing Association - Kansas City Chapter - October 2015

  • Avoiding Public Humiliation on Social Media, Public Relations Student Society of America Summit, Kansas City - September 2014

  • Taking a Traditional Business into the Social Era, Social Media Club of Kansas City - April 2014

  • Law Firm Technology and What Clients Want: IT as a Catalyst, LEGALTECH - February 2014

  • Social Media for Law Firms, Association of Legal Administrators – Greater Kansas City Chapter - October 2013

  • Why the CMO is the CIO’s Best Friend, International Legal Technology Association Annual Conference - August 2013

  • Yikes! We’re a Meme, Public Relations Society of America – Greater Kansas City Chapter - January 2013

  • Career 2020: Take Control of Your Destiny, International Legal Technology Association Annual Conference - August 2012

  • The Next Sanjay Gupta? Expertise, Content and Engaging with the Media, Legal Marketing Association Annual Conference - March 2012

  • Client Feedback: The Essential First Steps, Legal Marketing Association’s Client Feedback Webinar Series - September 2010

Katherine Hollar Barnard, CEO, Firesign Marketing

Picapalooza Just For Fun

Connect with Katie

T: 913.225.7707

E: khb@firesignmarketing.com

LinkedIn: in/katherinehollar

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FreemanMeansBusiness.com


Wonder Woman in Business, Patricia K. Gillette, Esq.

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Patricia K. Gillette, Esq.

Pat Gillette is one of the country’s leading experts and most sought-after speakers on gender diversity and equality.  She speaks regularly at law firm retreats, conferences, ABA meetings, State Bar meetings and industry events. 

For  most of the 40 years over which Pat practiced law, she was rated as a top employment litigator and trial lawyer by Chambers and other organizations and was a leader and rainmaker in her firms, At the end of 2015 she resigned as a partner at Orrick, Herrington and Sutcliffe, LLP to pursue her passion for empowering women through keynote speaking and writing.  She was also invited to join JAMS to mediate employment cases and now has a successful mediation practice. 

Pat’s newest book, ”Rainmakers:  Born or Bred” is filled with practical tactics and strategies that can be easily implemented to enhance business development skills and books of business.  The book highlights the nationally acclaimed Rainmaker Study and includes helpful tips from rainmakers and clients across the country. This groundbreaking study, coupled with Ms. Gillette’s insights from her own experiences, brings a fresh perspective and approach to business development.

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Rainmakers: Born or Bred

Stripping back the negative associations many lawyers have with the ‘S’ word – selling – is a crucial step in redefining a lawyers approach to business development. This book explores the benefits to stepping out of the safety net of simply being a great lawyer – which, in today’s market, is a given. Successful rainmakers know how to truly engage with clients, to understand their business needs and challenges, and how to make their lives easier. These are the skills that attract and build sustainable, rewarding client relationships.

Rainmakers: Born or Bred helps you to identify those seemingly intangible aspects of selling that many lawyers think are unachievable, and provides you with practical ideas to implement as you set out on your journey to improve your business development skills. Packed with opinions and advice from actual clients and rainmakers alike, it will help you to make the most of the business development opportunities that present themselves every day – while staying true to your own personality.

Pat has been widely recognized for her work to advance women in the profession. Most recently, she was chosen as the 2018 recipient of the ABA Margaret Brent Award, the highest honor given to women lawyers for professional achievements and advancing the interests of women in the profession.  She has also received the ABA Golden Hammer Award, the California Women Lawyers Association’s Fay Stender Award, the Transformational Leadership Award as one of the Top Women Rainmakers, and the Barristers Association of San Francisco Award of Merit. 

Pat is the co-founder of the Opt-In Project, a nationwide initiative focused on changing the structure of law firms to increase the retention and advancement of women. Her team at the 2016 Diversity Lab Hackathon created the Mansfield Rule, requiring that 30% of all candidates for leadership positions be women or minorities.  The Mansfield Rule has been adopted by over 60 firms nationwide and is increasing the visibility and pipeline of women and minorities for leadership positions in firms and organizations.

Pat has been a Commissioner on the ABA Commission on Women in the Profession, a member of ABA’s Gender Equity Task Force, Co-Chair of the BASF No Glass Ceiling Initiative, a member of the National Women Lawyers Association Board and Foundation, and she serves on several non-profit boards dedicated to protecting and promoting women, including Equal Rights Advocates and DirectWomen,

Pat is the proud mother of two successful and enlightened sons and lives in Kensington, California with her husband of 40+ years.  She was an elected official in her town and is active in political and community organizations and activities. We had a fantastic and quite robust conversation on our recent podcast. Enjoy the conversation here…

Patricia K. Gillette, Esq.

Pat is available for engagements ranging from Keynote Addresses to Boardroom Consultations. She has delivered talks to premiere institutions and organizations throughout the country.  

To Connect with Pat:

Visit Pat’s website: patriciagillette.com
Visit Pat’s LinkedIn page: in/patriciagillette



Wonder Woman in Business Jodie Baker, CEO of Xakia Technologies

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Jodie Baker, CEO

Xakia Technologies

Jodie Baker is an innovator, entrepreneur and business builder and advocate of #LegalTech. Jodie has a background as an in-house lawyer and financial analyst, is a Founding Member and Deputy Chair of the Australian Legal Technology Association and Co-Chair of the College of Law Centre for Legal Innovation. Jodie was the architect, founder and MD of Hive Legal– winner of many of Australia’s leading innovation and law awards. 

Jodie and I had a most delightful podcast this morning, 5:00 AM her time to be exact! It’s warm in Melbourne, Australia right now and she was kind enough to join us from the land down under at 10:00 AM California time. I thoroughly enjoyed the podcast and you will too. In fact, you’ll likely be gob-smacked!

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Yes, it is a word. A great word.

Jodie Baker,CEO

Xakia Technologies

Xakia was created in response to a widespread research project targeted at understanding the daily demands on in-house legal team management. A comprehensive list of in-house needs led to the building of Xakia and continue to inform the user-designed approach to its functionality.

Xakia was built with a pure focus on legal in-house needs. This is and will remain the core driver of future product development.

Founder & CEO Jodie Baker draws on her own experience as an in-house lawyer and drives the vision for giving corporate legal departments the tools they need to improve visibility, reporting and efficiency improvements.

CONTACT JODIE:

Jodie Baker, Founder and CEO

Xakia Technologies

Phone: + 61 412 732 002

Website: www.xakiatech.com

Email: jodie.baker@xakiatech.com

LinkedIn: linkedin.com/in/jodiebakerxakia

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FreemanMeansBusiness.com









Nikki Sokol: The Facebook Lawyer Who Laughs a Lot & Dances a Little!

Associate General Counsel

Facebook

Nikki Stitt Sokol is a determined, thoughtful litigator and advisor dedicated to protecting companies and helping the individuals who serve them navigate risk and achieve just outcomes. She is currently Associate General Counsel at Facebook, Inc., where she oversees Facebook’s litigation in the United States and Canada, including class actions, securities litigation, and business disputes, and advises product, regulatory, communications, and policy teams. Prior to Facebook, Nikki worked in private practice at prestigious large and boutique law firms in Chicago, Boston, and Palo Alto on a broad array of commercial litigation and white collar criminal investigations. She received her bachelor’s and law degrees from the University of Michigan and grew up in Boulder, Colorado. 

Nikki is a community activist in Menlo Park and an outspoken advocate for providing women opportunities to relaunch their careers after a career pause. The Recorder listed Nikki as one of its 2017 Leading Women in Tech Law and the Silicon Valley Business Journal named her Bay Area Corporate Counsel of the Year (Innovation and Tech) in 2018.

I laughed a lot. I learned a lot. I feel as if I am a better person for having Nikki as a friend. I enjoyed the podcast. You will too!

Nikki Sokol, Associate General Counsel, Facebook

Connect with Nikki on LinkedIn