WomeninBusiness

Wonder Woman in Business — and Politics — Joni Wickham

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Chief of Staff, Kansas City

Joni Wickham

Joni is all about grit, grace, and getting things done. A native of Raleigh, North Carolina, Joni and her indisputable southern accent arrived in Kansas City almost 10 years ago after leading initiatives within state and federal government as well as advocacy organizations. In her eight years with the mayor’s office—the majority of them spent as Chief of Staff—Joni has proven herself as an accomplished political strategist, communications expert, and organizational leader. She directed public policy initiatives, communications tactics, and administrative decision-making during her tenure, all while promoting women’s leadership and empowerment issues. An artful negotiator, Joni helped steer Sly’s major development projects in Kansas City while raising the city’s profile at the national and international levels. Her front-row seat at City Hall shed light on how local government is still very much a man’s world, and this motivated her to create a first-of-its-kind women’s empowerment initiative, which has been implemented in several major cities.

Prior to her time at city hall, Joni worked with the American Federation of Teachers, the Missouri Department of Transportation, and in the office of Missouri Secretary of State Robin Carnahan. While a student at Meredith College, where Joni received her Bachelor of Arts in Political Studies, she studied abroad in St. Petersburg, Russia. An accomplished alumnus of University of Missouri where she earned her Masters of Arts in Political Science, Joni was the recipient of the 2019 University of Missouri Truman School of Public Affairs Mel Carnahan Public Service Award.  

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“New study shows lack of women in local government.”


Connect with Joni Wickham:

Email:

joniwickham@gmail.com

Twitter:

@jonismithkcmo

LinkedIn:

https://www.linkedin.com/in/joni-wickham-5ba08a156/

 


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FreemanMeansBusiness.com


Wonder Woman in Business, Michelle Tillis Lederman and "The Connector's Advantage"

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Michelle Tillis Lederman

CEO, Executive Essentials

Michelle Tillis Lederman, one of Forbes Top 25 Networking Experts, is the author of four books including the internationally known, The 11 Laws of Likability, and the #1 new release The Connectors Advantage. Michelle is a connection creator and CEO of Executive Essentials, which provides customized communications and leadership programs for fortune 500, non-profit, university and government clients. A former finance executive and NYU Professor, Michelle is a regular in the media appearing on NBC, CBS, Fox, NPR, the Wall Street Journal, NY Times, CNBC, and others. Michelle is known for helping people work better together and advance their individual impact.

Check out her new book The Connector’s Advantage!

Michelle and I had quite a robust yet warm conversation about so many powerful topics. You will enjoy the podcast, I am sure.

Michelle Tillis Lederman

Downloads:

Book images: https://michelletillislederman.com/resources-page/#photos

FREE GIFT Link: http://michelletillislederman.com/giftpack/

Book Bonuses: www.TheConnectorsAdvantage.com  

 

Social Media:

Website: http://www.michelletillislederman.com/  

Facebook: https://www.facebook.com/MichelleTillisLederman

LinkedIn: http://www.linkedin.com/in/communicationexpertspeaker

Twitter: https://twitter.com/mtlederman

YouTube: http://www.youtube.com/user/MichelleLederman

Instagram: https://www.instagram.com/mtlederman/

Contact Michelle:

Michelle Tillis LedermanCSP, Connection Creator

www.MichelleTillisLederman.com

Author, The 11 Laws of Likability and The Connector’s Advantage

CEO, Executive Essentials, www.ExecutiveEssentials.org

Connect on  LinkedIn         

Phone: 973-531-7663

Helping People Work Better Together


Wonder Woman in Business, Badass Lady Legal Marketer, Katie Barnard

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Katherine Hollar Barnard

CEO, Firesign Marketing

Katherine (Katie) Hollar Barnard, Chief Executive Officer

Firesign | Enlightened Legal Marketing

Katie started Firesign to help legal industry clients attract, win and retain business. She draws upon more than 10 years of experience at two of the nation’s largest law firms to build brands that connect and business plans that deliver.

As the chief marketing officer at Lathrop & Gage, and then Shook, Hardy & Bacon, Katie led all business development and marketing communications for the national Am Law 200 firms. She started the client feedback program at Lathrop, now in its ninth year, and launched the award-winning agribusiness practice. Her full-scale rebrand of Shook earned “Best Identity” from the Legal Marketing Association’s Midwest chapter. During her Shook tenure, she also created a business development dashboard to show pitches and wins in real time, and most relevant to Firesign clients, her department brought in eight figures of new work.

Katie’s in-house marketing teams won recognition for branding, websites, internal programs and other tactics, but she may be more proud that she outlawed stock photos of gavels, law books and the scales of justice at both organizations.

Her experience extends beyond the discipline of marketing into the business of law; she is adept at marshalling resources, staff and technology. She has advised on leadership transitions, mergers and acquisitions, and office openings and closings.

A former journalist, Katie previously covered legal issues for the Associated Press and three newspapers. As a reporter, she learned to deliver under deadline, simplify complex ideas and wield a ruthless grammar standard.

Presentations

  • Young Lawyer Essentials: Biographies and Social Media, Johnson County (Kan.) Bar Association - May 2018

  • Professional Development Workshop, Hispanic National Bar Association LGBT Leadership Summit - September 2017

  • Artificial Intelligence: Harnessing the Power of AI and Selling It Internally, Legal Marketing Association Annual Conference - March 2017

  • The Power of Brands, International Association of Defense Counsel Midyear Meeting - February 2016

  • Keeping it Legal on Social Media, Social Media Club of Kansas City - January 2016

  • CMO Roundtable, Legal Marketing Association - Kansas City Chapter - October 2015

  • Avoiding Public Humiliation on Social Media, Public Relations Student Society of America Summit, Kansas City - September 2014

  • Taking a Traditional Business into the Social Era, Social Media Club of Kansas City - April 2014

  • Law Firm Technology and What Clients Want: IT as a Catalyst, LEGALTECH - February 2014

  • Social Media for Law Firms, Association of Legal Administrators – Greater Kansas City Chapter - October 2013

  • Why the CMO is the CIO’s Best Friend, International Legal Technology Association Annual Conference - August 2013

  • Yikes! We’re a Meme, Public Relations Society of America – Greater Kansas City Chapter - January 2013

  • Career 2020: Take Control of Your Destiny, International Legal Technology Association Annual Conference - August 2012

  • The Next Sanjay Gupta? Expertise, Content and Engaging with the Media, Legal Marketing Association Annual Conference - March 2012

  • Client Feedback: The Essential First Steps, Legal Marketing Association’s Client Feedback Webinar Series - September 2010

Katherine Hollar Barnard, CEO, Firesign Marketing

Picapalooza Just For Fun

Connect with Katie

T: 913.225.7707

E: khb@firesignmarketing.com

LinkedIn: in/katherinehollar

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FreemanMeansBusiness.com


Wonder Woman in Business, Deborah Farone -- and Her New Book Too!

Best Practices in Law Firm Business Development and Marketing


Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.

This book uncovers the best practices in the wide arena of legal marketing and covers topics including:

  • the most successful ways to create long-term relationships with clients

  • how personalities, leadership, and collaboration contribute to a firm’s culture and brand

  • what characteristics management should look for when hiring a CMO

  • how compensation, firm culture, training, and coaching can support and incentivize business development

  • steps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social media

  • the essential approach to support women lawyers with business development — including ideas on networking, mentorship versus sponsorship, and authenticity in marketing

  •  how new technologies are being applied to deliver better service, attract clients, and generate business

  • the important role of legal operations, the procurement professional, and legal process outsourcing

  • practical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted review

Culled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special “Think Pieces” from some of the nation’s leading experts in legal marketing.


Deborah Farone has had the unique opportunity to play a role in developing the best practices in professional services marketing by working with the most respected and demanding professionals in the world.

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Part of marketing involves educating and coaching. Ms. Farone has enjoyed doing this in the academic arena as well as professionally. She has served as an adjunct Assistant Professor at New York University and has taught several courses, including “Effective Marketing and Public Relations for Professional Service Companies” and “Marketing and Public Relations for Law Firms,” the first courses of their kind offered by a major university.

Over the past two decades, Ms. Farone has carved out a niche by distinguishing herself as the chief marketing officer of two of the country’s most successful law firms and the founder of both firms' business development and communications departments. But before entering into the legal marketing profession, she sharpened her communications and business development skills by working at a global management consulting firm. When she applied for her first position out of college, she didn’t take no for an answer when applying to the PR firm she had her eye set on for her first job. After receiving numerous letters stating the firm was not hiring, the third letter she submitted to the firm along with a press kit demonstrating her experience did the trick.  She was hired as a coordinator in the firm’s new business department.

Career

Most recently, Ms. Farone was the CMO at the law firm Cravath, Swaine & Moore LLP.  On the business development side, she worked with colleagues to create a business and industry intelligence unit to help generate business opportunities, craft practice development plans and prepare partners for all forms of presentations.  She also spent a large part of each day working with individual lawyers on their own business development plans. On the communications side, she dealt with crisis communications, as well as strategic public relations, social media, the Firm’s website and all marketing communications.  Prior to joining Cravath, Ms. Farone was the chief marketing officer at Debevoise & Plimpton. Working with professionals at these extraordinary firms, with their talented lawyers and staff, and focusing on innovative practices, has allowed her rare experience into how to craft effective marketing programs geared toward growing business.

Ms. Farone joined Debevoise & Plimpton from Towers Perrin (now Willis Towers Watson), where she coordinated national press relations and marketing efforts.  Prior to joining Towers, she worked at Ketchum Communications (now Ketchum, Inc.).  While she started off in the new business department at Ketchum, she was quickly promoted to work on accounts for both investor and public relations clients.  Her clients included publicly-held and private companies in the financial, professional services and consumer product sectors. 

Speaking Engagements 

Deborah is a sought-after keynote speaker at conferences and retreats throughout the U.S. and in Europe. She currently serves along with Brad Karp of Paul Weiss as the co-chair of PLI’s annual “All Star Business Development for Lawyers” and as a co-chair of American Lawyer Media’s Legalweek conference. As a former adjunct faculty member at New York University and former President of the New York Chapter of the Legal Marketing Association, she is well-versed on exciting ways to capture an audience’s attention and provide them with actionable take-aways. She is also a regular speaker at programs hosted by LMA, Thomson Reuters and Ellevate.

She presents to law firms and associations on a variety of topics, including:

  • Legal marketing trends

  • Rainmaking for new partners

  • Best practices of superstar rainmakers firm culture

  • Women and rainmaking 

Outside Activities

Ms. Farone is a founder of the CMO and CIO Roundtable, an invitation-only group of the county's leading law firms that meets annually to discuss best practices and stay abreast of trends in the legal profession and in marketing.  She is a past President of the Legal Marketing Association’s New York Chapter and past Chair of the New York City Bar Association's inaugural marketing communications committee. Ms. Farone is a charter member of the Luxury Marketing Council and a member of the National Investor Relations Institute, Elevate and the Council of Protocol Executives.

Ms. Farone has served as a Sponsor Vice Chair for The New York Public Library’s Spring Luncheon. She has also served as an appointed member of the International Trademark Association’s public relations task force, as Chair of the New York Chapter of the Public Relations Society of America’s “Meet the Media” committee and an officer of PRSA’s professional service committee. Mrs. Farone also serves as an Advisor to the Chair of the Lawyers for the Library Committee of The New York Public Library. 

Honors

As a recent recipient of the Legal Marketing Association's Legacy Award, in recognition of making a distinguishable mark on the profession as a whole, Ms. Farone feels strongly about helping others achieve their success.   She has been honored at the YWCA’s Women Leader Lucheon and serves as a member of the organization’s Academy of Women Leaders.  For many years, Ms. Farone had served on the Board of Directors of The Girl Scouts Council of Greater New York.  

Education

Ms. Farone has a B.S. in Marketing and Mass Communications from Boston University’s College of Communications, where she graduated magna cum laude. Upon graduation, she was the recipient of the College’s Alumni Award for Student Excellence and a member of Psi Chi, the International Honor Society in Psychology. 

Some Favorite Instagram Photos

https://www.instagram.com/deborahfaronebestpractices/

Deborah Farone, CEO

Farone Advisors, LLC

Contact Deborah:

Farone Advisors LLC

1185 Avenue of the Americas

Third Floor

New York, NY 10036

917-697-7055

LinkedIn: in/deborahfarone


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FreemanMeansBusiness.com


Girl's Got Game: “Wonder Woman in Business,” Anne Ahola Ward

Anne Ahola Ward, CEO of Veritoken Global, first Woman to Launch an STO Under the ERC884 Standard

Anne Ahola Ward is chief executive officer at Veritoken Global. Dubbed "The Mother of Startups" by CNN, Ward is an entrepreneur, futurist, and published O'Reilly author. As CEO of Veritoken Global, Ward has led the way for updates in blockchain technology, specifically utilizing previously underappreciated technology known as "Non-Fungible Tokens" (NFTs) to help alleviate global suffering for the unbanked.

In a career that spans more than 15 years, Ward has thrived in most areas of technology, having mastered nearly every role in web development including DBA, webmaster and developer. Ward was an early entrant into the field of search engine optimization and in 2009 co-founded digital marketing agency, CircleClick, which has worked with world-renowned companies including Apple and Samsung. Ward was named one of Entrepreneur's "27 Top Masters of Marketing that everyone can learn from" in 2014, and "Top 50 Inspirational Entrepreneurs to Watch in 2017." Ward frequently tours as an IoT Influencer with the elite IBM Futurist Program.

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Anne has been quite busy these days…

SAN FRANCISCO--(BUSINESS WIRE)--Veritoken Global today announced the start of its SEC-approved ERC-884 security token offering (STO) to further the company’s mission to bring data control, privacy, and protection to U.S. investors. Veritoken is facilitating adoption of non-fungible tokens (NFT) to the blockchain by establishing new industry standards, as outlined in their recently published Veritoken Global Bill of Rights. The company’s mission and its patent-pending NFT solution represent a path to ownership of individual data on the blockchain, enabling humans to determine what data is private, public, and the terms under which it may be used. The Veritoken STO offering begins April 3, 2019, the first to be led by a woman CEO.

FULL PRESS RELEASE HERE

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Long gone are the days of being able to easily rank in Google. The market has radically shifted towards mobile search and local search, and each have their own factors that influence optimization of results.

While the market has changed, both mobile and local present great opportunities for those who understand how they both differ from traditional search. There are some simple factors that can assist you in targeting both.

Anne offers readers top SEO diagnostic tools in her most recent book…

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Check out a special edition, “Wonder Women in Business” podcast…

with Anne Ahola Ward, CEO Veritoken Global

CONTACT ANNE:
Anne Ahola Ward, CEO

T: 415-886-5530

E: anne@veritoken.io 

W: www.veritoken.io

Twitter: @VeriToken_io

LinkedIn: in/annebot


Freeman Means Business


Wonder Woman in Business, Marla Sofer

VP of Strategic Partnerships at Jemstep

While studying peace and conflict resolution during a college program in the Middle East, Marla Sofer realized her passion for partnerships aimed at addressing significant social challenges. Today, she is the VP of Strategic Partnerships at Jemstep, a digital advice platform focused on helping Americans achieve their financial goals. At Jemstep, Marla has established allies across technical, financial, and consulting ecosystems to expand the availability of investment advice, improve the end-to-end user experience, and reduce the cost to serve clients at the country’s largest financial institutions. Prior to joining Jemstep, she was the Head of Business Development at Xignite, and the Head of Third-Party Monitoring and Oversight at Lending Club. Both firms dedicated to democratizing financial services to broader markets.

Before diving into Fintech in 2015, Marla led institutional partnerships at BlackRock, and J.P. Morgan. At BlackRock, she was a founding member of the Global Provider Strategy team responsible for developing and executing the firm’s operating strategy for selecting and partnering with global banks, index licensors, and market data providers. At J.P. Morgan, she established the West Coast Investment Management Segment coverage team, responsible for over 100 asset manager relationships. On behalf of her clients, she and her team led initiatives to improve automation and simplify business processes. Her entry to financial services was at Bank Leumi, where she managed partnerships with branch offices across South and Latin America, and directly with international high net worth clients.

Marla has committed to improving gender diversity at every one of her employers. She was a co-founder of Lending Club’s women’s network and recently launched a women’s network supporting the west coast at Invesco. Marla has been involved in numerous non-profit organizations. She spent several years on the board of the Jewish Community Relations Council, focused on social justice and community engagement in the Bay Area. She also served on the advisory committee of the Jewish Coalition for Literacy,dedicated to improving the reading skills of elementary school-aged children in high risk areas of the Bay Area.

She holds an MBA in business strategy and international business from Rutgers University, completed a program focused on Peace and Conflict Resolution at American University, and a BA in Sociology and Hebrew from the University of Texas at Austin.

I found Marla to be engaging, funny, bright and a joy to interview. You will surely enjoy the podcast as much as I did.

Marla Sofer

To Connect with Marla:

linkedin.com/in/marlasofer

Email: marlasofer@gmail.com

Twitter: @MarlaSofer