Wonder Woman in Business, Alycia Sutor

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Alycia Sutor

Managing Director, Growth Play

Alycia Sutor leads the Professional Services team and has more than twenty years’ experience helping lawyers and executives accelerate sales performance and revenue growth. She is particularly passionate about helping individuals create greater impact in how they lead, work, and sell by unlocking strengths and research-based insights to power individual, team and organizational growth. 

Prior to her current role, Alycia oversaw the business development and marketing functions at Goldberg Kohn and McDermott Will & Emery. Alycia is also passionate about elevating the profession of law through various volunteer leadership roles, including with the Legal Marketing Association (LMA), currently serving as the co-chair of the Talent Development Committee. She also served as LMA’s President of the International Board of Directors, as well as the Board President for the Midwest Region and has served on the advisory board of the Legal Sales and Service Organization. Alycia is a frequent speaker on business development topics, which includes guest teaching appearances at Chicago-Kent School of Law. 

Clients often remark that working with Alycia feels like they have been to the gym, the spa and the therapist all at the same time. 

Alycia received her MBA from Northwestern University’s Kellogg Graduate School of Management and her BA from Augustana College in Rock Island, Illinois. Alycia chairs the board of the Inclusive Collective, a campus ministry group at UIC. She resides in Oak Park, IL and, when not with clients, can often be found on the sidelines of a sports game for one of her two teenagers. She’s an avid bookworm and it’s always worth asking about her current favorite read. 

Link to a video from the 2010 LMA Annual Conference…the message is relevant for those of in the legal space.

Alycia is truly a gentle but formidable change agent! I particularly love the model of change Alycia imparts called “The Four Cs”:

  1. Caucus

  2. Cash

  3. Conversation

  4. Calendar

This is how change gets done! Women in business seek change because we have been struggling to navigate the white, male operating system in this country for far too long. Tune in to hear more from Alycia on what’s most important to her.

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Enjoy the podcast.

Alycia Sutor

Connect with Alycia

LinkedIn: in/alyciasutor

Phone: 708.369.5408

Email: asutor@growthplay.com

Growth Play Locations

Chicago (Headquarters)
121 W. Wacker Drive
Suite 1750
Chicago, IL 60601
312.281.6611

Dayton
3123 Research Blvd.
Dayton, OH 45420
800.254.5995

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Wonder Woman in Business, Wendy Merrill

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Wendy Merrill

CEO, StrategyHorse Consulting Group

Wendy Merrill has had a successful business development career spanning over 23 years. Her strategic and methodical approach to cultivating and leveraging relationships has allowed her to construct a rich network of resourceful professionals and help others to do the same. 

Never a fan of traditional selling or outdated management techniques, Wendy decided early on to approach her career with an eye on the impact she wanted to have with her clients, colleagues and community. Her positioning as a Center of Impact led to great success with her personal and professional relationships. 

Wendy is a vocal advocate for creative problem solving, and has worked with both organizations and early to mid-career professionals to engineer strategic growth through an innovative approach to professional development. She is a passionate advocate for Rising Leaders that define success by the impact they want to have in the workplace, community and beyond, and regularly mentors executives, professionals and entrepreneurs who are dedicated to being impactful leaders.

Prior to forming StrategyHorse, Wendy spent 18 years in the financial services space, 12 of which were in her family’s business. She rose up from a sales position to eventually taking the reins from her father as CEO. Inspired by professional lessons learned as both a survivor of and adviser to a multi-generational workforce, Wendy’s practice incorporates common sense, humor and absolute honesty to prepare Rising Leaders to steward their organizations into the future. She also has a knack for igniting an entrepreneurial spirit in people – she’s helped over 50 clients (and counting) to successfully start their own businesses, professional services practices and non-profit organizations!

Wendy lives near Baltimore, Maryland, and has always been an admirer of horses. She enjoys cooking, Italian travel (she’s a fierce Italophile) and being silly with her husband and three children. An avid writer, she published her first book, Path to Impact: The Rising Leader’s Guide to Growing Smart in 2019 and her articles have been featured in national and international publications. Wendy has also enjoyed speaking to audiences that have included global associations, non-profits and local small/mid-size businesses.

Wendy serves as on the Board of Directors for I am MENtality, a Baltimore-based organization that provides personal and professional development support to young men in the city, and also enjoys a position on the Advisory Board for the University of Maryland Baltimore County (UMBC) Industrial and Organizational Psychology Masters Program. She is a proud winner of the Greater Baltimore Committee’s “Bridging the Gap” award for supporting and empowering women and minorities in business.

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Enjoy the podcast.

Wendy Merrill

Connect with Wendy:

Helping Rising Leaders To Be More Impactful

Website: www.strategyhorse.com 

Phone: 410.746.8212

Check out her book!

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About the Book:

Impact is driven by the consistent delivery of value. For those of us who aspire to generate a positive impact in our personal and professional lives, our biggest obstacle is often ourselves.

Most of us have been conditioned to fulfill others’ expectations of us and are woefully disconnected from our own motivations. This disconnect sabotages our dreams, goals and ability to be impactful.

Path to Impact: The Rising Leader’s Guide to Growing Smart delivers a progressive approach to helping Rising Leaders productively invest in themselves and in those around them.

Wonder Woman in Business, Susan Kostal

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Susan Kostal

Stet Consulting

About Susan:

Editor, writer, and business development strategist with over 25 years experience on the beat and in the C-Suite. Expertise includes legal industry trends, public relations and marketing, and pithy commentary on the state of affairs in law and tech. Based in San Francisco, with work published in San Francisco Magazine, San Francisco Attorney, The ABA Journal, Forbes ASAP, California Lawyer, and the Daily Journal. My monthly column on Attorney at Work is Content Under Pressure; with additional content on JD Supra. Private clients range from individual professionals to domestic and international law firms with 2 - 1,000+ employees. Susan also provides limited pro bono counsel and marketing consulting to women returning to the practice of law.

I asked Susan to name three things that potential clients misunderstand about her services and to set the record straight:

1. Some clients are convinced that no one can write about their practice area as astutely as they can. That may be true if we are talking about a law review article, but it’s generally never true when we’re talking about content designed for clients. They are people, and busy ones at that, and want information is the most useful, digestible form. A professional writer studies that, studies your “content competition,” and delivers content that sets you apart. No successful (read: busy) lawyer has the time to do that. And given their utilization goals, it’s not a good use of their time and financial resources to do so. It’s almost always more efficient and affordable to hire that out.           

2. “I have plenty of work. I don’t need to write.” These days, everyone is a legal publisher, and if you don’t have a body of work, even a modest one, you look suspect, disengaged and less desirable. Clients want to see you interact with their issues, and the best way to show you are engaged is through content—writing about what means the most to them, in a way they find meaningful, on their own time and their own terms. So while speaking engagements are terrific, and nothing beats one-to-one interaction, it’s not always possible. Content works for you while you sleep. It works for you while you are on vacation or in trial. Your firm’s social media and BD teams will have something they can work with to promote you. It’s amazing in an RFP, where you can show, not tell, that you have already been obsessing about your client’s issue long before it arrived on their desk.      

3. “Writers aren’t really ‘value-adds.’ They are just scribes.” If that were true, the market for talented writers would look very different. The market for average writers continues to find its lowest common denominator. But a writer with whom you have a longterm relationship studies your field, and reads the news and professional publications with you in the back of their mind. They bookmark articles with important ideas, and tag conversations you should be a part of. A talented content strategist and ghostwriter reserves a portion of their brain for you. And when they take in the world of ideas, they filter it based on your needs. Then, they bring that intellectual capital back to you in the form of suggested post topics, context, currency and a keen understanding of the marketplace of ideas and where you fit in that.       

Susan’s webinars & presentations include the following:

  • June 13, 2019, LMA Bay Area Chapter, "Data-Driven or EQ: What's Best for your Content"

  • Feb. 2018, LMA Tech West panel, "By the Numbers: Using Data Analytics to Build Smarter Content Strategies"

  • Dec. 2017, LMA Webinar, "The Clout of Content and the Power of PR"

  • Sept. 2017, Association of Intellectual Property Firms (AIPF), "Social Media & Personal Branding Essentials"

  • Sept. 2017, LMA SF Chapter, "Create and Convey Content That Clients Count On"

  • March 2017, LMA National Conference, "Breakthroughs in PR, Content & Communications"

  • July 2016, Minority Corporate Counsel Association (MCCA) Pathways Conference, "Leveraging Social Media Platforms to Get Noticed, Published, and Get the Next Job Opportunity"

  • May 2016, LMA Webinar, "Creative Juices: Overcoming Obstacles in Getting the Content You Want"

  • Oct. 2015, Silicon Valley Association of General Counsel (SVAGC) All Hands Meeting, Keynote Q&A with David Anderman

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Enjoy the podcast.

Susan Kostal

Contact Susan:

Twitter: @skostal

Website: www.susankostal.com

Susan’s monthly newsletter: http://bit.ly/2rdBIJa

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Wonder Woman in Business, Laura Putnam

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Laura Putnam

Laura Putnam, author of Workplace Wellness That Works (WILEY, 2015), is CEO and founder of Motion Infusion

Laura Putnam, MA, author of the #1 Amazon Hot New Release in HR & Personnel Management Workplace Wellness That Works (WILEY, 2015), is CEO and founder of Motion Infusion, a leading well-being and learning provider. Her work has been covered by MSNBC, The New York Times, US News & World Report, Entrepreneur, Business Insider, and NPR. She is a former urban public high school teacher, L&D professional, public policy advocate, international community organizer, dancer, gymnast and now a movement-builder in the world of health and well-being. With a mission to get people and organizations “in motion,” Laura is a frequent keynote speaker and has worked with a range of organizations from Fortune 500s to government agencies to academic institutes and nonprofits. She teaches at Stanford University, is the recipient of the American Heart Association's "2020 Impact" award as well as the National Wellness Institute’s “Circle of Leadership” award. A graduate of Brown University and Stanford University, Laura lives in San Francisco with her fiancé. She can be reached at laura@motioninfusion.com. 

“Workplace Wellness that Works”

Packed with the latest research and brimming with ideas based on real-world case studies and stories, Workplace Wellness That Works takes a fresh approach to workplace wellness. Learn how you can shift the conversation from implementing yet another program to starting a movement. In 10 steps, Laura outlines tangible ways that you can make a difference in your employees’ health and happiness, and how you can promote an overall culture of well-being.

ORDER NOW

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Enjoy the podcast.

Laura Putnam

Every industry could use some wellness…

Frankly, we're all feeling a little stressed out and in need of well-being at work. That's why we've reached out to leaders, managers and professionals across the technology, financial services, education, heath care, manufacturing, government, nonprofit and energy sectors. Here are some of the clients we've worked with.

DOWNLOAD COMPANY OVERVIEW

Contact Laura:

LinkedIn Profile: linkedin.com/in/laura-putnam-b3b2555

Website: motioninfusion.com (Company Website)

Phone: 4153105505 (Work)

Email: laura@motioninfusion.com

Twitter: MotionInfusion

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Wonder Woman in Business, Amy Nouri

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Amy Nouri

Ellesquire

About Amy

After earning her B.S. from Journalism School at the University Kansas, Amy went to work at Lathrop & Gage (now Lathrop Gage) for Katie Hollar Barnard. While there she managed public relations and advertising tactics in local markets and nationwide; she maintained firm social media accounts and website content; she coordinated production of firm marketing materials; and she handled numerous nominations and submissions for legal awards and rankings.

Amy then moved to Garmin International where she married her work life with her personal love of fitness, leading global public relations campaigns for the company’s fitness (running, cycling, multisport and swim) and wellness (activity trackers) products. She left Garmin and went to work on the brand public relations and social media team at Hallmark.

After about two years at Hallmark, Amy reconnected with Katie, joining her at her agency, Firesign, as vice president. At Firesign, she develops strategic communication plans for legal industry clients and coordinates the agency’s marketing and social media efforts.

Amy also coordinate marketing for their amazing educational program, "Ellesquire," and leads weekly coaching sessions with participants. This is something Amy is particularly proud to work on as it was a true passion project of Katie’s and clients love the program.

Amy feels very fortunate to have the opportunity to work with women, empowering them in their careers. As a working mom of two very active little boys (ages 3.5 and 1.5), she particularly loves this part of her job.

About Ellesquire

Ellesquire is a six-week business development program designed for the realities of being a working woman attorney. It’s designed for women by women, to give them the tools and confidence to build their book of business their own way. Participants receive three action-oriented lessons, delivered via video so participants can watch it on their own time, and a one-on-one coaching session every week.

For whom is Ellesquire designed?

Ellesquire is best suited for women attorneys at the senior associate, of counsel or junior partner level. Our content is most relevant to lawyers who know their specialty, have a solid footing of legal knowledge and have had some direct exposure to clients (their own or other lawyers’).

Who is behind Ellesquire?

Ellesquire was created by the founder of Firesign | Enlightened Legal Marketing, an agency that specializes in helping law firms and legal technology clients attract, win and retain business. It incorporates battle-tested marketing tips gathered from her experience at two AmLaw 200 firms – and as a boots-on-the-ground entrepreneur. Learn more about the Ellesquire team here.

What is the total time investment?

For six weeks, you will receive three business development lessons to watch online on your time. Each lesson is about 10 minutes; most are less. Some of the lessons include homework assignments. These are straightforward and will feed directly into your business development plan.

You also will have a weekly coaching session with a member of the Ellesquire team. Conducted by video, these sessions are typically 15 to 30 minutes and provide you an opportunity to ask questions, get help or brainstorm.

Where do I take classes?

Courses are delivered online; you can watch from your desk or even your phone 24 hours a day. Coaching sessions are conducted by Zoom, so we can catch up anywhere you have a wireless signal.

Can our firm deploy this for a group?

Group packages are available; contact us for more information.

What can I expect when I graduate?

While every lawyer, like every case, is different, you can expect a more professional profile, a comprehensive business development plan and – with hustle and action – measurable progress toward attracting, winning and retaining the business you want.

How do I start?

Book a call with one of our team members today. We will talk through your business development efforts to date and see how Ellesquire might help you. If you enroll, we will find a weekly coaching spot that works for you, and you will receive your first lesson that day.

Over 6 weeks, the curriculum covers the following:

  • Defining a personal brand and niche

  • Presenting that brand through biography, case studies and social media

  • Getting visibility through PR and a saner approach to networking (when all day golf and happy hours don’t work because you’re the pickup parent)

  • How to pitch and close business more effectively

  • How to keep and grow business through smart client retention tactics 

Ellesquire created a promotional video:

 https://vimeo.com/321803414

Additional Resources:

https://ellesquireworkshop.com/

 https://vimeo.com/321803414

https://firesignmarketing.com/

Contact Amy:

Amy Nouri, Vice President – PR & Programming  

Firesign | Enlightened Legal Marketing

p: 913.225.7707 

w: www.firesignmarketing.com   

e: ahn@firesignmarketing.com 



Wonder Women in Business, Sarah Noyes

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Sarah Noyes

CEO, Noyes Works

Sarah is a Change Management Professional, Recruiter and Behavioral Mapper. She has a MA in Organization Development, is a certified Career Coach from the Baraka Institute and has a certification in Change Management from Prosci with 3000+ hours of Change Management experience. She routinely stays abreast of best practices in order to follow her credo of ‘listen, learn and adapt.’

And since 2005, she's put this knowledge behind her passion for the world of work -- whether it be recruiting, mapping leadership opportunities or facilitating groups through change. Her aim is to build better work environments for everyone. She's worked with burgeoning nonprofits focused on systemic change to exciting tech startups in Silicon Valley, yet is most familiar with the Social Enterprise sector: nonprofits or for profits that benefit the common good.

When she's not working, she's reading ferociously, cooking (Chinese food) or dancing Casino de Rueda, Kizomba and Salsa.

Go here to learn more about Noyes Works.

Sarah is quite undeniably genius and I thoroughly enjoyed our conversation. You will too.

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Enjoy the podcast.

Sarah Noyes

Contact Sarah:


EMAIL
S@NOYES-WORKS.COM


PHONE
(415) 713-4155


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